Companies often try to draw the attributes necessary to position a firm.The process of drawing two attributes at a time to visualize the market is called ________.
A)Virtual mapping
B)Perception training
C)Visual mapping
D)Perceptual mapping
E)Flow charting

Question

Quizplus · Accepted Answer

The data generated from positioning analysis can be used to develop a useful visual tool called a perceptual map, which displays paired attributes to compare consumer perceptions of each competitor's delivery against those attributes.

Companies Often Try to Draw the Attributes Necessary to Position