A marketing manager using VALS is interested in ____________ segmentation.
A) Geographic
B) Psychographic
C) Geodemographic
D) Occasion
E) Benefits sought
Correct Answer:
Verified
Q73: Differentiated target marketing means _.
A)Different prices to
Q74: Firms that develop such close relationships with
Q75: Differentiation strategy implies that a company is
Q76: Every zip code in the United States
Q77: VALS,a form of segmentation based on values
Q79: AIOs are one way to measure consumer
Q80: Companies often try to draw the attributes
Q81: When a company has doubtful positioning,consumers view
Q82: When consumers have too narrow an understanding
Q83: Customer loyalty is defined as _.
A)Repeat purchases
B)The
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