Customer loyalty is defined as ______________.
A)Repeat purchases
B)The degree to which an individual will resist switching from one offering to another
C)The level of liking an individual harbors for an offering
D)Customer laziness in trying new products
E)The likelihood that a customer become a buzz marketer

Question

Quizplus · Accepted Answer

Customer loyalty means the degree to which an individual will resist switching, or defecting, from one offering to another.

Customer Loyalty Is Defined as ______________