Customer satisfaction is defined as ________________.
A)The degree to which an individual will resist switching from one offering to another
B)The level of liking an individual harbors for an offering
C)Customer laziness in trying new products
D)The likelihood that a customer become a buzz marketer
E)The number of purchases in a defined period of time

Question

Quizplus · Accepted Answer

Customer satisfaction means the level of liking an individual harbors for an offering-that is, to what level is the offering meeting or exceeding the customer's expectations?

Customer Satisfaction Is Defined as ________________