AIOs are one way to measure consumer variables using the psychographic segmentation approach.AIO stands for _______.
A)Attraction, intellect, and opinions
B)Activities, interests, and opinions
C)Attention, interests, and offerings
D)Activities, intellect, and offerings
E)Advertising, innovation, and occupation

Question

Quizplus · Accepted Answer

Another approach to segmenting consumer markets is through psychographic segmentation, which relies on consumer variables such as personality and AIOs (activities, interests, and opinions) to segment a market.

AIOs Are One Way to Measure Consumer Variables Using the Psychographic