Companies often try to draw the attributes necessary to position a firm.The process of drawing two attributes at a time to visualize the market is called ________.
A) Virtual mapping.
B) Perception training.
C) Monolithic mapping.
D) Perceptual mapping.
E) None of the above.

Question

Quizplus · Accepted Answer

The process of drawing two attributes at a time to visualize the market is called Perceptual Mapping. It helps a firm to understand its position in the market by comparing its attributes with other competitors' attributes. Thus, option D, Perceptual Mapping is the correct choice.

Companies Often Try to Draw the Attributes Necessary to Position