Concentrated target marketing is often used by ________.
A) Large companies to dominate a market.
B) Start-up firms to enter a market as a focus player.
C) All firms.
D) Virtual firms that use internet marketing.
E) Michael Porter in a consulting capacity.

Question

Quizplus · Accepted Answer

Concentrated target marketing, also known as niche marketing, is often used by start-up firms to enter a market as a focus player. By targeting a specific segment of customers, these firms can differentiate themselves from larger competitors and establish a foothold in the market. Large companies may also use concentrated target marketing, but it is typically not their primary strategy. Virtual firms that use internet marketing may also employ this approach, but it is not exclusive to them. Michael Porter, a renowned management theorist, has written extensively on competitive strategy but is not known for using concentrated target marketing in a consulting capacity.

Concentrated Target Marketing Is Often Used by ________