Firms use ______.
A) One segmentation technique at a time.
B) Multiple segmentation techniques simultaneously.
C) One technique then sequentially another and then yet another.
D) Two major dominant forms.
E) None of the above

Question

Quizplus · Accepted Answer

Firms often use multiple segmentation techniques simultaneously to gain a better understanding of their target market and create effective marketing strategies. For example, a company might use geographic, demographic, and psychographic segmentation to identify different customer groups and tailor their marketing efforts accordingly. Using a combination of techniques can provide a more comprehensive view of the market and help firms identify opportunities they might miss with a single approach.

Firms Use ______