When positioning a firm against competition, segmenting companies often use __________.
A) Two dimensional maps of the consumer's mind.
B) Generic price-quality perceptual maps.
C) Three dimensional mind maps.
D) Two consumer variables taken together.
E) None of the above.

Question

Quizplus · Accepted Answer

Generic price-quality perceptual maps are commonly used by firms to position themselves against their competitors. These maps show how consumers perceive the quality and price of the different products or services offered by the company and its competitors, allowing the firm to identify gaps in the market that it can exploit. Two-dimensional maps of the consumer's mind and three-dimensional mind maps are less commonly used, while the answer D is general and does not provide a specific segmentation method.

When Positioning a Firm Against Competition, Segmenting Companies Often Use