Usage segmentation focuses on how much of the product different groups consume.It can also be described as _______.
A) 80/20 rule.
B) Heavy users.
C) Light users.
D) Medium users.
E) All of the above.

Question

Quizplus · Accepted Answer

Usage segmentation involves categorizing consumers based on their consumption levels, which includes heavy, light, and medium users, and is often related to the 80/20 rule where a small percentage of users account for a large portion of consumption.

Usage Segmentation Focuses on How Much of the Product Different