Michael Porter developed a model to determine the ______.
A) Segment approaches to complex markets.
B) Life of a product once it is introduced.
C) Size of the market needed to be successful.
D) The six competitive forces that firms must consider.
E) None of the above.

Question

Quizplus · Accepted Answer

Michael Porter developed the Five Forces Model, which helps firms analyze their competitive position within an industry by considering the six competitive forces: rivalry among existing competitors, threat of new entrants, bargaining power of buyers, bargaining power of suppliers, threat of substitute products or services, and the intensity of competitive rivalry. None of the other options reflect Porter's model.

Michael Porter Developed a Model to Determine the ______