Positioning strategy allows consumers to ______.
A) Buy things they do not like.
B) Understand a company's ability to fulfill their needs and wants.
C) Compare competitors on a list of tangible evidence.
D) Think like the company thinks.
E) All of the above.

Question

Quizplus · Accepted Answer

Positioning strategy is all about how a company positions itself in the mind of the consumer. It helps consumers understand a company's ability to fulfill their needs and wants. A positioning strategy is not about forcing consumers to buy things they do not like or think like the company thinks. Comparing competitors on a list of tangible evidence could be part of a competitive analysis, but it is not directly related to positioning strategy. Therefore, the correct answer is B.

Positioning Strategy Allows Consumers to ______