When P & G bought Gillette it thought that there was a strategic fit between the companies.This was a good fit because they had _______________.
A) The same ad agency.
B) Sophisticated supply chain systems including international markets.
C) Similar price structures.
D) Great brand awareness.
E) None of the above.

Question

Quizplus · Accepted Answer

The sophisticated supply chain systems, including international markets, would create a good strategic fit between P & G and Gillette. Having similar price structures or using the same ad agency may be beneficial but would not create as strong of a strategic fit as having complementary supply chain systems. Great brand awareness may also be beneficial but it is not a factor mentioned in the question. Therefore, option B is the best choice.

When P & G Bought Gillette It Thought That There