There are many ways to segment the market using demographics.Select the answer below that is the most truthful about demographic segmentation.
A) Income, education, and occupation are very closely correlated.
B) Income is all you need to know about someone.
C) Age is usually not a factor in segmentation.
D) The youth culture is the most important segmentation variable.
E) All of the above are true.

Question

Quizplus · Accepted Answer

Income, education, and occupation are often interrelated and can be used to create meaningful segments in the market. Age can also be a relevant factor in some cases, but it is not always the most important variable. The statement in B is not true, as income is not the only factor that can help to understand consumers. Option D is also inaccurate, as different market segments can be important depending on the product or service being offered.

There Are Many Ways to Segment the Market Using Demographics