Income segmentation is a commonly used segmentation technique.It has some problems, however, that can be described as ___________.
A) It is difficult to collect quality marketing research on income due to people refusing to their income.
B) It is too simple to use.
C) It is confusing because of the interaction with gender.
D) It is time consuming to study consumer's buying habits based upon their income.
E) None of the above.

Question

Quizplus · Accepted Answer

Income segmentation has limitations due to difficulties in collecting accurate data on consumers' income levels. Many people may be hesitant to disclose their actual income, leading to unreliable data.

Income Segmentation Is a Commonly Used Segmentation Technique