Differentiated target marketing means ______.
A) Different prices to different markets.
B) The same value offering to every market segment.
C) Different value offerings for different target markets.
D) Using push and pull strategy to differentiate markets.
E) None of the above.

Question

Quizplus · Accepted Answer

Differentiated target marketing involves identifying different segments of the market and developing tailor-made marketing strategies for each segment. This includes identifying unique needs and wants of each segment and developing different value offerings that cater to those specific needs. This may involve different prices, promotion strategies, product features or distribution channels. Therefore, option C is the correct answer. Option A is incorrect because different prices do not necessarily mean different target markets. Option B is incorrect because the same value offering does not cater to the unique needs of different target markets. Option D is incorrect because push and pull strategies are not directly related to differentiated target marketing.

Differentiated Target Marketing Means ______