Positioning strategy is a process that often starts with ______.
A) Focus groups.
B) Surveys of customers.
C) Perceptual maps.
D) Panel research data.
E) None of the above.

Question

Quizplus · Accepted Answer

Positioning strategy often begins with focus groups, which allow marketers to gather qualitative data on consumer attitudes and perceptions. By understanding the way in which customers view various products or brands, marketers can develop a positioning strategy that speaks to their needs and desires. Surveys, perceptual maps, and panel research data may also be used in this process, but they are typically not the starting point.

Positioning Strategy Is a Process That Often Starts with ______