Question 1

The various brands identified as purchase options to be considered during the alternative evaluation process are known as the consumer's
A)perceptive list.
B)attribution list.
C)neutral list.
D)evoked set.
E)sublimation set.

Accepted Answer

The list of various brands that a consumer considers during the alternative evaluation process is known as the evoked set. Option A, perceptive list, and option B, attribution list, are not commonly used terms in this context. Option C, neutral list, does not accurately describe the list of brands being evaluated. Option E, sublimation set, is a term not commonly used in consumer behavior research.

Question 2

Which of the following is the first step in the selective perception process?
A)selective attention
B)selective comprehension
C)selective integration
D)selective exposure
E)selective retention

Accepted Answer

Selective exposure is the first step in the selective perception process. It refers to the intentional or unintentional selection of certain information based on personal beliefs, attitudes, interests, and values.

Question 3

The step of the perception process where consumers interpret information based on their own attitudes, beliefs, motives, and experiences is known as
A)selective attention.
B)selective exposure.
C)selective comprehension.
D)selective retention.
E)selective conditioning.

Accepted Answer

Selective comprehension is the step of the perception process where consumers interpret information based on their own attitudes, beliefs, motives, and experiences. This interpretation may differ from the intended message due to individual differences in interpretation.

Question 4

James wants to buy a new truck.While watching TV, he notices a series of truck ads.However, he fails to notice several other ads including those promoting cosmetics, snack foods, and sodas.In this scenario, James is exhibiting
A)selective attention.
B)selective retention.
C)selective exposure.
D)selective assimilation.
E)selective comprehension.

Accepted Answer

James is exhibiting selective attention because he is specifically noticing the truck ads while ignoring others, indicating he is selectively focusing his attention on information relevant to his interests or needs.

Question 5

Ads that use telephone numbers that contain the company name are hoping to enhance
A)selective sublimation.
B)selective bias.
C)selective determination.
D)selective retention.
E)selective understanding.

Accepted Answer

Ads using telephone numbers that contain the company name are trying to enhance selective retention, as they hope that potential customers can easily remember the phone number and company name.

Question 6

During which stage of the consumer decision-making process are evoked sets and evaluative criteria relevant?
A)problem recognition
B)information search
C)postpurchase evaluation
D)alternative evaluation
E)purchase decision

Accepted Answer

The evoked set is the group of brands that a consumer considers during the alternative evaluation stage. Evaluative criteria are the attributes or features that a consumer uses to compare and evaluate the alternatives in the evoked set. Therefore, both evoked sets and evaluative criteria are relevant during the alternative evaluation stage.

Question 7

_____ are the dimensions or attributes of a product that are used to compare different alternatives.
A)Evaluative criteria
B)Salient beliefs
C)Dissonance motives
D)Attribute bundles
E)Reinforcement criteria

Accepted Answer

Evaluative criteria are the dimensions or attributes of a product that are used to compare different alternatives. Salient beliefs refer to the information that a person considers while making a decision, dissonance motives are the psychological factors that cause discomfort and Attribute bundles are groupings of product features. Reinforcement criteria refer to the outcomes or benefits that a person associates with a product.

Question 8

Todd buys a fruit-based drink every afternoon.He either buys a Relish apple juice or an orange drink made by Joy Fruit Juices.He will not consider any other brand or type of soft drink because the two drinks make up his
A)latent set.
B)brand attribution list.
C)natural selection list.
D)evoked set.
E)subliminal choices.

Accepted Answer

Todd's consideration of only Relish apple juice or orange drink made by Joy Fruit Juices suggests that these two drinks make up his evoked set.

Question 9

_____ is the ability to perceive a stimulus that is below the level of conscious awareness.
A)Selective conditioning perception
B)Observer bias
C)Lightness constancy
D)Subliminal perception
E)Stimuli interception

Accepted Answer

Subliminal perception is the ability to perceive a stimulus below the level of conscious awareness. This can occur with visual or auditory stimuli, and although it may not reach conscious awareness, it can still affect behavior and attitudes.

Question 10

With respect to the alternative evaluation stage of the consumer decision-making process, how a golf cart handles, how the brakes on a bicycle work, and how well a stain remover eliminates dirt stains are all examples of
A)functional consequences.
B)psychosocial consequences.
C)schedules of reinforcement.
D)subjective bundles.
E)physiological stimuli.

Accepted Answer

Functional consequences refer to the tangible outcomes or benefits of a product's performance, such as how well it works or how easy it is to use. The examples given (golf cart handling, bicycle brakes, stain removal) all pertain to the functional performance of the product. The other options (psychosocial consequences, schedules of reinforcement, subjective bundles, physiological stimuli) are not relevant to this stage of the decision-making process or to the examples provided.

Question 11

In terms of the alternative evaluation stage of the consumer decision-making process, how you feel when you wear new shoes, the perception of how others like your new hair style, and how a recent weight-loss makes you feel about yourself are all examples of
A)functional consequences.
B)psychosocial consequences.
C)mnemonics.
D)heuristics.
E)physiological consequences.

Accepted Answer

Psychosocial consequences are the emotional and social outcomes of a purchase or consumption decision. These examples all relate to how a person feels about themselves or how they are perceived by others, indicating psychosocial consequences.

Question 12

Through the use of mnemonics, advertisers hope consumers will not engage in _____ when they see the advertisements.
A)selective rehearsal
B)selective bias
C)selective comprehension
D)selective retention
E)selective attention

Accepted Answer

Mnemonics are memory aids that help people remember information. Advertisers use them to help consumers remember specific product names or slogans. By using mnemonics, advertisers hope to increase selective retention, or the consumer's ability to remember and recall the product or brand.

Question 13

Which of the following is an example of a psychosocial consequence?
A)the taste of a soft drink
B)the feeling of prestige associated with wearing a luxury watch
C)the acceleration of an automobile
D)the processing speed of a computer
E)the firmness of a mattress

Accepted Answer

Psychosocial consequences are related to emotions, attitudes, and feelings. The feeling of prestige associated with wearing a luxury watch is an example of a psychosocial consequence because it elicits emotions, such as pride and self-confidence, and influences attitudes towards oneself and others. The other choices are not related to psychosocial consequences as they are either physical attributes or performance-related features.

Question 14

Which of the following is considered to be a subjective evaluative criterion while purchasing an automobile?
A)price
B)warranty
C)fuel economy
D)styling
E)insurance cost

Accepted Answer

Styling is a subjective evaluative criterion while purchasing an automobile because it is based on personal taste and preference. The other factors listed (price, warranty, fuel economy, and insurance cost) are more objective and measurable criteria.

Question 15

_____ are the concrete outcomes of product or service usage that are tangible and directly experienced by consumers.
A)Functional consequences
B)Psychosocial consequences
C)Attribute bundles
D)Subjective consequences
E)Personal stimuli

Accepted Answer

Functional consequences are the concrete outcomes of product or service usage that are tangible and directly experienced by consumers, such as the ability to complete a task more efficiently or effectively. Psychosocial consequences (B) refer to the social and psychological effects of product usage, while attribute bundles (C) refer to the combination of product features that make up a product. Subjective consequences (D) refer to the personal emotional, sensory, and cognitive responses to a product, and personal stimuli (E) refers to the personal factors, such as motivation or personality, that influence consumer behavior.

Question 16

Which of the following is an example of a functional consequence?
A)the need to order champagne to celebrate a birthday
B)the desire to eat a pound of chocolate
C)the feeling of euphoria that accompanies a purchase of a motorcycle
D)the taste of buttered popcorn in a movie theater
E)the joy of finding the perfect gift for a friend

Accepted Answer

A functional consequence refers to the practical or utilitarian outcome of using a product, such as the taste of buttered popcorn, which is a direct sensory experience.

Question 17

Symbols, rhymes, associations, and images that assist in the learning and memory processes are known as
A)drives.
B)cues.
C)mnemonics.
D)trigger points.
E)memes.

Accepted Answer

Symbols, rhymes, associations, and images that assist in the learning and memory processes are known as mnemonics.

Question 18

During which stage of the consumer decision-making process are both functional and psychosocial consequences important considerations?
A)problem recognition
B)information search
C)postpurchase evaluation
D)alternative evaluation
E)observer bias

Accepted Answer

Alternative evaluation is the stage during which consumers evaluate the different alternatives available to them based on both functional (e.g. features, price) and psychosocial (e.g. image, status) consequences. This is the stage where the consumer evaluates the alternatives considering both the practical benefits as well as emotional motivations.

Question 19

While watching a basketball game on television, Ryan leaves the room during commercial breaks and returns only when the live broadcast returns.If he deliberately avoids viewing commercials, Ryan is likely exhibiting
A)selective attention.
B)selective exposure.
C)selective comprehension.
D)selective retention.
E)selective recall.

Accepted Answer

Selective exposure refers to the process of deliberately seeking or avoiding certain media content. In this situation, Ryan is avoiding viewing commercials during the basketball game by leaving the room during commercial breaks, which indicates selective exposure. Selective attention refers to the process of focusing on specific stimuli while filtering out others. Selective comprehension refers to the process of interpreting information in a way that fits with pre-existing beliefs or attitudes. Selective retention refers to the process of remembering some information while forgetting other information. Selective recall refers to the process of remembering certain information while forgetting other information.

Question 20

Which of the following is true of a psychosocial consequence?
A)They are concrete outcomes of products.
B)They are intangible in nature.
C)They are directly experienced by consumers.
D)They lack subjectivity.
E)They are highly impersonal.

Accepted Answer

Psychosocial consequences are intangible outcomes of product use that relate to consumers' psychological and social needs and experiences, such as emotions, self-esteem, identity, and social status.

Quiz 4: Perspectives on Consumer Behavior

The various brands identified as purchase options to be considered during the alternative evaluation process are known as the consumer's

Which of the following is the first step in the selective perception process?

The step of the perception process where consumers interpret information based on their own attitudes, beliefs, motives, and experiences is known as

James wants to buy a new truck.While watching TV, he notices a series of truck ads.However, he fails to notice several other ads including those promoting cosmetics, snack foods, and sodas.In this scenario, James is exhibiting

Ads that use telephone numbers that contain the company name are hoping to enhance

During which stage of the consumer decision-making process are evoked sets and evaluative criteria relevant?

_____ are the dimensions or attributes of a product that are used to compare different alternatives.

Todd buys a fruit-based drink every afternoon.He either buys a Relish apple juice or an orange drink made by Joy Fruit Juices.He will not consider any other brand or type of soft drink because the two drinks make up his

_____ is the ability to perceive a stimulus that is below the level of conscious awareness.

With respect to the alternative evaluation stage of the consumer decision-making process, how a golf cart handles, how the brakes on a bicycle work, and how well a stain remover eliminates dirt stains are all examples of

In terms of the alternative evaluation stage of the consumer decision-making process, how you feel when you wear new shoes, the perception of how others like your new hair style, and how a recent weight-loss makes you feel about yourself are all examples of

Through the use of mnemonics, advertisers hope consumers will not engage in _____ when they see the advertisements.

Which of the following is an example of a psychosocial consequence?

Which of the following is considered to be a subjective evaluative criterion while purchasing an automobile?

_____ are the concrete outcomes of product or service usage that are tangible and directly experienced by consumers.

Which of the following is an example of a functional consequence?

Symbols, rhymes, associations, and images that assist in the learning and memory processes are known as

During which stage of the consumer decision-making process are both functional and psychosocial consequences important considerations?

While watching a basketball game on television, Ryan leaves the room during commercial breaks and returns only when the live broadcast returns.If he deliberately avoids viewing commercials, Ryan is likely exhibiting

Which of the following is true of a psychosocial consequence?