During which stage of the consumer decision-making process are both functional and psychosocial consequences important considerations?
A)problem recognition
B)information search
C)postpurchase evaluation
D)alternative evaluation
E)observer bias

Question

Quizplus · Accepted Answer

Alternative evaluation is the stage during which consumers evaluate the different alternatives available to them based on both functional (e.g. features, price) and psychosocial (e.g. image, status) consequences. This is the stage where the consumer evaluates the alternatives considering both the practical benefits as well as emotional motivations.

During Which Stage of the Consumer Decision-Making Process Are Both