_____ is a heuristic in which consumers make a selection on the basis of an overall impression or summary evaluation of the various alternatives under consideration.
A)Affect referral decision rule
B)Bait-and-switch advertising
C)Guerilla advertising
D)The mirror image rule
E)Cognitive appraisal theory of emotion

Question

Quizplus · Accepted Answer

The Affect referral decision rule is a heuristic in which consumers make a selection on the basis of an overall impression or summary evaluation of the various alternatives under consideration. This decision rule relies on emotional responses or feelings related to a particular choice rather than a thorough analysis of the available options.

_____ Is a Heuristic in Which Consumers Make a Selection