During which stage of the consumer decision-making process are both functional and psychosocial consequences important considerations?
A)Problem recognition
B)Information search
C)Post purchase evaluation
D)Alternative evaluation
E)Observer bias

Question

Quizplus · Accepted Answer

Both functional and psychosocial consequences are important considerations during the alternative evaluation stage, where the consumer evaluates the different alternatives available and weighs the benefits and drawbacks of each option. This is a critical stage where the consumer decides which alternative to choose based on their desired outcomes and how the product will affect their self-image and social status.

During Which Stage of the Consumer Decision-Making Process Are Both