Todd buys a fruit-based drink every afternoon. He either buys a Relish apple juice or an orange drink made by Joy Fruit Juices. He will not consider any other brand or type of soft drink because the two drinks make up his:
A)latent set.
B)brand attribution list.
C)natural selection list.
D)evoked set.
E)subliminal choices.

Question

Quizplus · Accepted Answer

Todd's consideration set consists only of Relish apple juice or orange drink made by Joy Fruit Juices, which means both of these options are in his evoked set. This means that he actively thinks of and considers only these two brands when making his purchase decision.

Todd Buys a Fruit-Based Drink Every Afternoon