_____ are the dimensions or attributes of a product that are used to compare different alternatives.
A)Evaluative criteria
B)Salient beliefs
C)Dissonance motives
D)Attribute bundles
E)Reinforcement criteria

Question

Quizplus · Accepted Answer

Evaluative criteria are the dimensions or attributes of a product that consumers use to compare different alternatives. These criteria could be based on price, quality, safety, performance, convenience, or any other relevant factor. Understanding the evaluative criteria that consumers use can help marketers position their products and communicate their unique benefits effectively.

_____ Are the Dimensions or Attributes of a Product That