During which stage of the consumer decision-making process are evoked sets and evaluative criteria relevant?
A)problem recognition
B)information search
C)postpurchase evaluation
D)alternative evaluation
E)purchase decision

Question

Quizplus · Accepted Answer

Evoke sets and evaluative criteria come into play during alternative evaluation stage of the consumer decision-making process. During this stage, consumers have identified a few options that could potentially meet their needs and are evaluating each option against their evaluative criteria to determine the best option to choose.

During Which Stage of the Consumer Decision-Making Process Are Evoked