Advertising and Promotion

Business

Quiz 15 :

The Internet: Digital and Social Media

Quiz 15 :

The Internet: Digital and Social Media

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One of the reasons for the rapid growth of the Internet is consumers' increased desire for information. A number of reasons can be cited as to why the growth of the Internet has been so rapid.One is consumers' increased desire for information that they are now able to obtain easily.
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True

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Like other media, which are essentially unidirectional, the Internet also provides only a one-way flow of information. Unlike other media, which are essentially unidirectional and responsible for the content provided and products and services offered for sale, the Internet is interactive, allowing for a two-way flow.
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False

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The Internet offers consumers the opportunity to provide their own content, offer their own goods and services for sale, and provide feedback on the same as provided by others. The Internet is interactive, allowing for a two-way flow.Consumers not only control when and which messages and content they are exposed to, but now provide their own content, offer their own goods and services for sale, and provide feedback on the same as provided by others.
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True

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When major corporations first began to conduct business on the Internet, they put up websites primarily for creating a strong brand image. When major corporations first began to conduct business on the Internet, they put up websites primarily for information purposes, and a one-way flow of information resulted.
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Unlike other media, the Internet is a hybrid of media. Unlike other media, the Internet is actually a hybrid of media.
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The Internet allows a user to both purchase and sell products through e-commerce. The Internet is a direct-response medium, allowing a user to both purchase and sell products through e-commerce, like Amazon and Craigslist.
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The Internet is a communications medium as well as a direct-response medium. The Internet is actually a hybrid of media.In part, it is a communications medium, allowing companies to create awareness, provide information, and influence attitudes, as well as pursue other communications objectives.For others, it is also a direct-response medium, allowing a user to both purchase and sell products through e-commerce, like Amazon and Craigslist.
True False
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The Internet allows companies to create awareness, provide information, and influence attitudes, as well as pursue other communications objectives. The Internet is a communications medium, allowing companies to create awareness, provide information, and influence attitudes, as well as pursue other communications objectives.For others, it is also a direct-response medium, allowing a user to both purchase and sell products through e-commerce, like Amazon and Craigslist.
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The Internet serves as the most effective tool for creating awareness of an organization and its products, especially in the case of large companies. While a valuable tool for creating awareness-particularly for smaller companies that may have limited advertising budgets-the Internet is not likely to be the most effective of the IMC elements for achieving this objective for larger companies.
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The Internet, though very effective in disseminating information to specific target groups, costs much more when compared to other media. Information regarding requirements, specifications, submission dates, and so on, is disseminated more quickly, to more potential candidates, and at a much lower cost via the Internet than it is through other media.
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One of the difficulties traditional marketers have experienced is that of creating a brand image on the Internet. One of the difficulties traditional marketers have experienced is that of creating a brand image on the Internet.While some of these companies have been successful, others have not fared as well and have come to realize that branding and image-creating strategies must be specifically adapted to this medium.
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The Internet can be used as an effective medium by marketers for stimulating trial of their products or services. Many marketers have found the Internet to be an effective medium for stimulating trial of their products or services.Often websites offer electronic coupons in an attempt to stimulate trial of their products.
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Companies can make use of both "brick-and-mortar" stores as well as the Internet for generating sales. Many companies maintain their existing "brick-and-mortar" stores while also selling through the Internet.
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Web 1.0 ended with the "bursting of the dot-com bubble." Web 1.0 is generally referred to as the first decade or so of the World Wide Web, ending with the "bursting of the dot-com bubble."
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Banner ads may be used for creating awareness or recognition. The most common form of advertising on the web is banner ads.Banner ads may be used for creating awareness or recognition, entering viewers into contests and sweepstakes, or direct-marketing objectives.
True False
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Advertisements that appear in the form of small animated characters on the screen while one accesses certain websites are known as pop-ups. When you access the Internet, you no doubt have seen a window or a creature of some sort appear on your screen in an attempt to get your attention.These advertisements are known as pop-ups, and they often appear when you access certain sites.
True False
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Pop-ups are usually smaller than banner ads. Pop-ups are usually larger than banner ads but smaller than a full screen.
True False
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Ronnie is most likely to come across an interstitial while he is waiting for a download link of a software to load. Interstitials are ads that appear on a user's screen while the user is waiting for a site's content to download.
True False
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Inorganic search results are those that appear because of their relevance to the search terms, not advertisements. Organic search results are those that appear because of their relevance to the search terms, not advertisements.
True False
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A hotel advertiser who places an ad on a travel booking website is making use of contextual advertising. Advertisers who target their ads based on the content of a web page are using contextual advertising.
True False
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