Ads that use telephone numbers that contain the company name are hoping to enhance:
A)selective sublimation.
B)selective bias.
C)selective determination.
D)selective retention.
E)selective understanding.

Question

Quizplus · Accepted Answer

The use of telephone numbers that contain the company name in ads is

a strategy to enhance selective retention, which refers to the process by which consumers

remember only information that is relevant or important to them. By relating the phone

number to the company name, consumers are more likely to remember and recall the

brand when they need it.

Ads That Use Telephone Numbers That Contain the Company Name