In terms of the alternative evaluation stage of the consumer decision-making process, how you feel when you wear new shoes, the perception of how others like your new hair style, and how a recent weight-loss makes you feel about yourself are all examples of:
A)functional consequences.
B)psychosocial consequences.
C)mnemonics.
D)heuristics.
E)physiological consequences.

Question

Quizplus · Accepted Answer

These are all examples of psychosocial consequences, which refer to the emotional and social outcomes of a consumer's decision. Functional consequences (A) relate to the practical benefits or drawbacks of using a product or service, while physiological consequences (E) refer to the physical effects on the user. Mnemonics (C) and heuristics (D) are not related to the consumer's emotional response to a product or service.

In Terms of the Alternative Evaluation Stage of the Consumer