Principles of Marketing Study Set 8

Business

Quiz 11 :

Integrated Marketing Communications and Traditional Media Marketing

Quiz 11 :

Integrated Marketing Communications and Traditional Media Marketing

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Integrated marketing communications:
Free
Multiple Choice
Answer:

Answer:

A

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Traditional media is not in competition with social media because they are each targeting a different market.
Free
True False
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Answer:

False

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Mobile marketing:
Free
Multiple Choice
Answer:

Answer:

C

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Not only must advertisers try to present consistent messages,they must also try to ensure that consumers interpret the message as they intended.
True False
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As we find new sources of information,the media and message strategies businesses use must remain consistent.
True False
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The Internet and social media:
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_____ is marketing media that is available in different places,such as cell phones.
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A company's message should vary based on the medium.
True False
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Marketers use _____ to deliver one consistent message to buyers.
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Delivering consistent information about a brand helps establish the brand in the minds of consumers.
True False
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Blogs and YouTube are types of _____ content.
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The money organizations spend on different types of communication will change as the media landscape changes.
True False
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What is involved in a company's IMC?
Essay
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Billboards and ads on subways are examples of _____.
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Advertisements on airplane trays are examples of _____.
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What impact does the media landscape have on marketers?
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Examples of out-of-home advertising include:
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_____ is the online communication that occurs among interdependent and interconnected networks of organizations,people,and communities.
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Facebook,LinkedIn,Pinterest,and Twitter are examples of _____ media.
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_____ affects the way we communicate and is changing the type of messaging strategy organizations use.
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