Principles of Marketing Study Set 8

Business

Quiz 5 :

Market Segmenting, targeting, and Positioning

Quiz 5 :

Market Segmenting, targeting, and Positioning

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When Sally selected a group of upper income people living in Atlanta as her market,she was engaged in market segmentation.
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True False
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Answer:

False

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Selling the same product to everyone is known as undifferentiated marketing.
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True False
Answer:

Answer:

True

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Technology is making it more difficult for small companies and entrepreneurs to gather information about potential customers.
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True False
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Answer:

False

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Google's AdSense and AdWords programs can be utilized by companies to aid in segmentation practices.
True False
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Companies often find that finding and attracting new customers is more difficult than retaining customers.
True False
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Information pertaining to customers is entered into a CDB system.
True False
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To firms,market segmentation means: meet my needs-give me what I want.
True False
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Which of the following types of marketing refers to selling the same product to all consumers?
Multiple Choice
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Forming close,personal relationships with customers and giving them exactly what they want is known as _____.
Multiple Choice
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Choosing select groups of people to sell to is called,_____. A)mass marketing
Multiple Choice
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To avoid head-on competition with other firms trying to capture the same customers,a firm may choose a _____ strategy.
Multiple Choice
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A benefit of utilizing a targeted marketing strategy is that a company may be able to:
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Which of the following is the first step in one-to-one marketing?
Multiple Choice
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_____ refers to how much a customer will spend in the future.
Multiple Choice
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Which of the following steps in one-to-one marketing involves determining who your best customers are in terms of what they spend and will spend in the future?
Multiple Choice
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_____ entails selling the same product to all consumers.
Short Answer
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_____ involves choosing select groups of people to sell to.
Short Answer
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_____ involves forming close relationships with customers.
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It is beneficial for a business to get to know and form close relationships with _____ because it is the goal to do as much business as possible with each one of them.
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Information about customers is often kept in a _____ system.
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