Principles of Marketing Study Set 8

When Sally selected a group of upper income people living in Atlanta as her market,she was engaged in market segmentation.

Selling the same product to everyone is known as undifferentiated marketing.

Technology is making it more difficult for small companies and entrepreneurs to gather information about potential customers.

Google's AdSense and AdWords programs can be utilized by companies to aid in segmentation practices.

Companies often find that finding and attracting new customers is more difficult than retaining customers.

Information pertaining to customers is entered into a CDB system.

To firms,market segmentation means: meet my needs-give me what I want.

Which of the following types of marketing refers to selling the same product to all consumers?

Forming close,personal relationships with customers and giving them exactly what they want is known as _____.

Choosing select groups of people to sell to is called,_____. A)mass marketing

To avoid head-on competition with other firms trying to capture the same customers,a firm may choose a _____ strategy.

A benefit of utilizing a targeted marketing strategy is that a company may be able to:

Which of the following is the first step in one-to-one marketing?

_____ refers to how much a customer will spend in the future.

Which of the following steps in one-to-one marketing involves determining who your best customers are in terms of what they spend and will spend in the future?

_____ entails selling the same product to all consumers.

_____ involves choosing select groups of people to sell to.

_____ involves forming close relationships with customers.

It is beneficial for a business to get to know and form close relationships with _____ because it is the goal to do as much business as possible with each one of them.

Information about customers is often kept in a _____ system.