Principles of Marketing Study Set 8

Business

Quiz 2 :

Strategic Planning

Quiz 2 :

Strategic Planning

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Hispanic consumers are the target market for many products because this is a:
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Answer:

D

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A company's resources,capabilities,and technology are examples of _____.
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Answer:

internal conditions

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A value proposition states the:
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E

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The group of customers toward which an organization directs its marketing efforts is known as the _____.
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A __________ states the specific benefits that a product or service offering provides to a buyer.
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A(n)_____ explains why customers should buy a product,why stakeholders should donate,or why prospective employees may want to work for an organization.
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Sally's cookie company sells products both online and at retail locations.She has developed multiple value propositions because:
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Conditions external to the firm include looking at a firm's resources,capabilities,and technology.
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A value proposition states the specific benefits a product or service offering provides to a buyer.
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The purpose of a value proposition is to provide the:
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A(n)_____ is a statement that summarizes the key benefits or value for target customers.
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A value proposition is utilized not only by firms,but also by individuals.
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Explain how individuals can utilize value propositions.
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Explain why companies have different value propositions for each target market.
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A value proposition is formed after the firm develops a strategic plan.
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A value proposition is an extensive,in-depth explanation of a firm's benefits.
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A well-developed value proposition:
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The economy,competitors,and government regulations that could affect what the firm wants to do are part of the _____.
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What is involved in creating a successful value proposition?
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The group of customers toward which an organization directs its marketing efforts is known as the _____.
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