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Principles of Marketing Study Set 8
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Principles of Marketing Study Set 8
Business
Quiz 2 :
Strategic Planning
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Quiz 2 :
Strategic Planning
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Question Type
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Hispanic consumers are the target market for many products because this is a:
Free
Multiple Choice
Q01
Answer:
Answer:
D
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A company's resources,capabilities,and technology are examples of _____.
Free
Short Answer
Q02
Answer:
Answer:
internal conditions
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A value proposition states the:
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Multiple Choice
Q03
Answer:
Answer:
E
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The group of customers toward which an organization directs its marketing efforts is known as the _____.
Multiple Choice
Q04
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A __________ states the specific benefits that a product or service offering provides to a buyer.
Multiple Choice
Q05
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A(n)_____ explains why customers should buy a product,why stakeholders should donate,or why prospective employees may want to work for an organization.
Short Answer
Q06
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Sally's cookie company sells products both online and at retail locations.She has developed multiple value propositions because:
Multiple Choice
Q07
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Conditions external to the firm include looking at a firm's resources,capabilities,and technology.
True False
Q08
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A value proposition states the specific benefits a product or service offering provides to a buyer.
True False
Q09
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The purpose of a value proposition is to provide the:
Multiple Choice
Q10
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A(n)_____ is a statement that summarizes the key benefits or value for target customers.
Short Answer
Q11
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A value proposition is utilized not only by firms,but also by individuals.
True False
Q12
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Explain how individuals can utilize value propositions.
Essay
Q13
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Explain why companies have different value propositions for each target market.
Essay
Q14
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A value proposition is formed after the firm develops a strategic plan.
True False
Q15
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A value proposition is an extensive,in-depth explanation of a firm's benefits.
True False
Q16
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A well-developed value proposition:
Multiple Choice
Q17
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The economy,competitors,and government regulations that could affect what the firm wants to do are part of the _____.
Short Answer
Q18
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What is involved in creating a successful value proposition?
Essay
Q19
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The group of customers toward which an organization directs its marketing efforts is known as the _____.
Short Answer
Q20
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