Principles of Marketing Study Set 8

Hispanic consumers are the target market for many products because this is a:

A company's resources,capabilities,and technology are examples of _____.

A value proposition states the:

The group of customers toward which an organization directs its marketing efforts is known as the _____.

A __________ states the specific benefits that a product or service offering provides to a buyer.

A(n)_____ explains why customers should buy a product,why stakeholders should donate,or why prospective employees may want to work for an organization.

Sally's cookie company sells products both online and at retail locations.She has developed multiple value propositions because:

Conditions external to the firm include looking at a firm's resources,capabilities,and technology.

A value proposition states the specific benefits a product or service offering provides to a buyer.

The purpose of a value proposition is to provide the:

A(n)_____ is a statement that summarizes the key benefits or value for target customers.

A value proposition is utilized not only by firms,but also by individuals.

Explain how individuals can utilize value propositions.

Explain why companies have different value propositions for each target market.

A value proposition is formed after the firm develops a strategic plan.

A value proposition is an extensive,in-depth explanation of a firm's benefits.

A well-developed value proposition:

The economy,competitors,and government regulations that could affect what the firm wants to do are part of the _____.

What is involved in creating a successful value proposition?

The group of customers toward which an organization directs its marketing efforts is known as the _____.