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Explain how pay-per-click ads area set up.
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Pay-per-click ads are to set up.You,the artist Letie Sedberry,or anyone else can build one by using a product such as Google's AdWords or Facebook's Power Editor.With a few clicks,you can design the ad,specify the landing page,which is the URL you want potential customers to end up on once they click on the ad,and list the keywords you think they are mostly like to use when looking for information or products like you are selling.You then specify which search engines or types of pages you want the ad to appear on and whether it should appear locally,nationally,or internationally.Finally,you make a bid to try to get the ad ranked as high as you can on the search engine's results.If yours is the highest bid,you get the highest ranking.If it's the second-highest bid,you get the second ranking,and so on.
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_____ is designed to get Internet traffic to a firm's website by making it more visible in search engine results.
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Search engine marketing (or)Search marketing
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Using an e-commerce site to market and sell products is an important part of an _____ marketing communications strategy.
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integrated
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A conversion occurs when a person on an e-commerce site takes action and moves from being a browser on the site to being a buyer.
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Some studies have found that every one dollar spent on email marketing yields a return of anywhere from __________ dollars.
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Advertisers used to be a little more reluctant to run mobile ads because they assumed consumers were reluctant to purchase products on their phones.
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C/B testing is one way that companies refine or optimize their websites,apps,ads,emails,and other marketing messages.
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