Principles of Marketing Study Set 8

Business

Quiz 12 :

Digital Marketing

Quiz 12 :

Digital Marketing

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Explain how pay-per-click ads area set up.
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Pay-per-click ads are to set up.You,the artist Letie Sedberry,or anyone else can build one by using a product such as Google's AdWords or Facebook's Power Editor.With a few clicks,you can design the ad,specify the landing page,which is the URL you want potential customers to end up on once they click on the ad,and list the keywords you think they are mostly like to use when looking for information or products like you are selling.You then specify which search engines or types of pages you want the ad to appear on and whether it should appear locally,nationally,or internationally.Finally,you make a bid to try to get the ad ranked as high as you can on the search engine's results.If yours is the highest bid,you get the highest ranking.If it's the second-highest bid,you get the second ranking,and so on.

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_____ is designed to get Internet traffic to a firm's website by making it more visible in search engine results.
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Search engine marketing (or)Search marketing

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Using an e-commerce site to market and sell products is an important part of an _____ marketing communications strategy.
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integrated

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The algorithms of search engines are rarely adjusted.
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_____ is the biggest seller of pay-per-click advertising.
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The benefit(s)of email marketing include(s)the following:
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Email marketing is not very cost-effective.
True False
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A conversion occurs when a person on an e-commerce site takes action and moves from being a browser on the site to being a buyer.
True False
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Search engine marketing is also referred to as search marketing.
True False
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The following factor (s)can prevent a conversion from occurring:
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Another name for search engine marketing is:
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Email marketing is a type of direct marketing.
True False
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Some studies have found that every one dollar spent on email marketing yields a return of anywhere from __________ dollars.
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About __________ of all mobile-ad spending is spent on search ads.
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_____ refers to transactions that take place on mobile devices.
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Explain some of the reasons why email marketing is so effective.
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Advertisers used to be a little more reluctant to run mobile ads because they assumed consumers were reluctant to purchase products on their phones.
True False
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C/B testing is one way that companies refine or optimize their websites,apps,ads,emails,and other marketing messages.
True False
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Email marketing is a type of _____ marketing.
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Banner ads and clickable ads are examples of _____ ads.
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