Quiz 12: Digital Marketing

Email marketing is a type of direct marketing.

Email marketing is not very cost-effective.

Search engine marketing is also referred to as search marketing.

The algorithms of search engines are rarely adjusted.

Some studies have found that every one dollar spent on email marketing yields a return of anywhere from __________ dollars. A)eighty to one hundred B)sixty to eighty C)forty to sixty D)twenty to forty E)one to twenty

The benefit(s)of email marketing include(s)the following: A)They are to administer. B)They can be easily personalized. C)They can be easily targeted to specific audiences. D)options (a)and (b)only E)options (a),(b),and (c)

Another name for search engine marketing is: A)search marketing B)search optimization marketing C)optimization marketing D)search advertising E)search optimization advertising

Email marketing is a type of _____ marketing.

_____ is designed to get Internet traffic to a firm's website by making it more visible in search engine results.

Banner ads and clickable ads are examples of _____ ads.

_____ is the biggest seller of pay-per-click advertising.

Explain some of the reasons why email marketing is so effective.

Explain how pay-per-click ads area set up.

A conversion occurs when a person on an e-commerce site takes action and moves from being a browser on the site to being a buyer.

C/B testing is one way that companies refine or optimize their websites,apps,ads,emails,and other marketing messages.

Advertisers used to be a little more reluctant to run mobile ads because they assumed consumers were reluctant to purchase products on their phones.

The following factor (s)can prevent a conversion from occurring: A)Customers easily find what they are looking for on a site B)A website is slow C)The app for a website does not work D)options (a)and (b)only E)options (a),(b),and (c)

About __________ of all mobile-ad spending is spent on search ads. A)five sixths B)three quarters C)one half D)one quarter E)one fifth

Using an e-commerce site to market and sell products is an important part of an _____ marketing communications strategy.

_____ refers to transactions that take place on mobile devices.

Text messages (SMS),multimedia messages (MMS),and search ads are commonly used _____ techniques.

_____ make proximity,or location-based,marketing possible.

Because m-commerce is increasingly rapidly and is likely to continue to do so,more companies are taking a _____ approach to designing their e-commerce sites and digital advertising campaigns.

Describe how E-bags used A/B testing to determine what effect adding stars or ratings to its site would have on its sales.

Explain how quick response codes work.

Social media marketing is the process of using social-networking websites to engage potential customers.

Most social networks were originally designed to be advertising venues.

Using more images and fewer words generally does not work well on social media.

Advertisements that don't look like ads but instead blend into the content around them are called hidden ads.

What do marketing professionals have to figure out each time a new social network is developed? A)how it works B)what type of advertising it lends itself to C)what type of promotions it lends itself to D)what the financial return on using it will be E)all of the above

Which of the following is not a challenge in social media marketing? A)lack of control B)noisy channels C)timing issues D)limited audiences E)none of the above

Which of the following is (are)recommended in social media marketing? A)Use visuals. B)Use humor and fun. C)Make messages meaningful. D)Strive for authenticity. E)All of the above.

_____ is the process of using social-networking websites to engage potential customers and market and sell products to them..

_____ were originally designed to give people a way to congregate,share information,and entertain themselves online.

With regard to social media marketing,images are generally _____ engaging than text.

It is generally _____ important to maintain a formal demeanor on social networks like LinkedIn than it is on social networks like Facebook.

Selfies are examples of _____ content.

_____ is content such as photos,blogs,videos,podcasts,and other types of material individuals create,usually free of charge,to share with other people.

Advertisements that don't look like ads but instead blend into the content around them are called _____.

Describe how social networks become a tool for advertising.

Describe how Progressive Insurance and AFLAC have made it more fun to research insurance products.

The results of digital marketing are generally easier to measure because digital media is interactive.

Buzz refers to the number of trending topics,blog mentions,likes,forwards,and retweets generated by digital marketing.

The number of sales or sales leads generated by digital marketing is called engagement.

Very few social media sites provide free analytical tools to their users.

What kind(s)of question(s)does digital marketing allow people to answer? A)Was our social media marketing campaign effective? B)Have product sales increased? C)How much money was spent on advertising? D)How much revenue was produced as a result of advertising? E)all of the above

A measure of the number of unique visitors to a website,page and video views,and the time visitors spend on a site is known as: A)reach B)cost per click C)conversion D)buzz E)bounce rate

The percentage of visitors who leave a site after viewing only one page on the website is known as: A)reach B)cost per click C)conversion D)buzz E)bounce rate

Digital marketing is generally _____ to measure than traditional marketing.

_____ is the metric used to determine the number of fans or followers,comments,news subscribers,and check-ins generated by digital marketing.

HootSuite,Crowdbooster,Simply Measured,and Tracx are online products you can purchase to analyze _____ on the social networks you use.

Provide some examples of how statistics can help companies improve their marketing campaigns.