Principles of Marketing Study Set 8

Business

Quiz 3 :

Consumer Behavior: How People Make Buying Decisions

Quiz 3 :

Consumer Behavior: How People Make Buying Decisions

Question Type
search
arrow
One's culture prescribes the way in which one should live.
Free
True False
Answer:

Answer:

True

Tags
Choose question tag
close menu
arrow
Maslow theorized that people have to fulfill higher-level needs before they can begin fulfilling their basic needs.
Free
True False
Answer:

Answer:

False

Tags
Choose question tag
close menu
arrow
Consumers in the same social class exhibit similar purchasing behavior to some degree.
Free
True False
Answer:

Answer:

True

Tags
Choose question tag
close menu
arrow
A subculture consists of a group of people who share the culture's beliefs and values.
True False
Answer:
Tags
Choose question tag
close menu
arrow
Cognitive age is a significant predictor of consumer behaviors.
True False
Answer:
Tags
Choose question tag
close menu
arrow
The reason a consumer is shopping can affect the consumer's time situation.
True False
Answer:
Tags
Choose question tag
close menu
arrow
Consumer lifestyles include what they do,how they spend their time,what their priorities and values are,and how they see the world.
True False
Answer:
Tags
Choose question tag
close menu
arrow
Agreeableness refers to how you are to get along with.
True False
Answer:
Tags
Choose question tag
close menu
arrow
Market researchers believe people buy products to enhance how they feel about themselves.
True False
Answer:
Tags
Choose question tag
close menu
arrow
Orgnet.com has developed software to identify key consumer motivators.
True False
Answer:
Tags
Choose question tag
close menu
arrow
Situational influences are permanent conditions that affect how buyers behave.
True False
Answer:
Tags
Choose question tag
close menu
arrow
Motivation is the process by which consumers change their behavior after they gain information about a product.
True False
Answer:
Tags
Choose question tag
close menu
arrow
Attitudes are typically difficult to change.
True False
Answer:
Tags
Choose question tag
close menu
arrow
Seeing oneself positively or negatively refers to one's ideal self.
True False
Answer:
Tags
Choose question tag
close menu
arrow
A person's chronological age is how old he/she "feels" himself to be.
True False
Answer:
Tags
Choose question tag
close menu
arrow
Researchers have discovered that whether someone is a "morning person" or "evening person" affects shopping patterns.
True False
Answer:
Tags
Choose question tag
close menu
arrow
Physical factors include social situation,time situation,and the reason for purchase.
True False
Answer:
Tags
Choose question tag
close menu
arrow
Shock advertising has been found to increase consumer attention and positively influence behavior.
True False
Answer:
Tags
Choose question tag
close menu
arrow
Atmospherics are the physical aspects of the selling environment that are out of the retailer's control.
True False
Answer:
Tags
Choose question tag
close menu
arrow
Companies often resort to repetition to be sure their advertising messages get through to you.
True False
Answer:
Tags
Choose question tag
close menu
Showing 1 - 20 of 108