Principles of Marketing Study Set 8

One's culture prescribes the way in which one should live.

Maslow theorized that people have to fulfill higher-level needs before they can begin fulfilling their basic needs.

Consumers in the same social class exhibit similar purchasing behavior to some degree.

A subculture consists of a group of people who share the culture's beliefs and values.

Cognitive age is a significant predictor of consumer behaviors.

The reason a consumer is shopping can affect the consumer's time situation.

Consumer lifestyles include what they do,how they spend their time,what their priorities and values are,and how they see the world.

Agreeableness refers to how you are to get along with.

Market researchers believe people buy products to enhance how they feel about themselves.

Orgnet.com has developed software to identify key consumer motivators.

Situational influences are permanent conditions that affect how buyers behave.

Motivation is the process by which consumers change their behavior after they gain information about a product.

Attitudes are typically difficult to change.

Seeing oneself positively or negatively refers to one's ideal self.

A person's chronological age is how old he/she "feels" himself to be.

Researchers have discovered that whether someone is a "morning person" or "evening person" affects shopping patterns.

Physical factors include social situation,time situation,and the reason for purchase.

Shock advertising has been found to increase consumer attention and positively influence behavior.

Atmospherics are the physical aspects of the selling environment that are out of the retailer's control.

Companies often resort to repetition to be sure their advertising messages get through to you.