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Principles of Marketing Study Set 8
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Principles of Marketing Study Set 8
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Quiz 3 :
Consumer Behavior: How People Make Buying Decisions
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Quiz 3 :
Consumer Behavior: How People Make Buying Decisions
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One's culture prescribes the way in which one should live.
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True False
Q01
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Answer:
True
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Maslow theorized that people have to fulfill higher-level needs before they can begin fulfilling their basic needs.
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True False
Q02
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Answer:
False
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Consumers in the same social class exhibit similar purchasing behavior to some degree.
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True False
Q03
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Answer:
True
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A subculture consists of a group of people who share the culture's beliefs and values.
True False
Q04
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Cognitive age is a significant predictor of consumer behaviors.
True False
Q05
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The reason a consumer is shopping can affect the consumer's time situation.
True False
Q06
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Consumer lifestyles include what they do,how they spend their time,what their priorities and values are,and how they see the world.
True False
Q07
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Agreeableness refers to how you are to get along with.
True False
Q08
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Market researchers believe people buy products to enhance how they feel about themselves.
True False
Q09
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Orgnet.com has developed software to identify key consumer motivators.
True False
Q10
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Situational influences are permanent conditions that affect how buyers behave.
True False
Q11
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Motivation is the process by which consumers change their behavior after they gain information about a product.
True False
Q12
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Attitudes are typically difficult to change.
True False
Q13
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Seeing oneself positively or negatively refers to one's ideal self.
True False
Q14
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A person's chronological age is how old he/she "feels" himself to be.
True False
Q15
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Researchers have discovered that whether someone is a "morning person" or "evening person" affects shopping patterns.
True False
Q16
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Physical factors include social situation,time situation,and the reason for purchase.
True False
Q17
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Shock advertising has been found to increase consumer attention and positively influence behavior.
True False
Q18
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Atmospherics are the physical aspects of the selling environment that are out of the retailer's control.
True False
Q19
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Companies often resort to repetition to be sure their advertising messages get through to you.
True False
Q20
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