Principles of Marketing Study Set 8

Business

Quiz 16 :

The Marketing Plan

Quiz 16 :

The Marketing Plan

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The ____ is a document that is designed to communicate the marketing strategy for an offering.
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Multiple Choice
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Answer:

B

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Typically,the CMO is solely responsible for creating a marketing plan.
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True False
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Answer:

False

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A(n)_____ is likely to be a part of the team creating a marketing plan when there is a need for data to aid in the planning process.
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Short Answer
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Answer:

market researcher

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What are the functions of a marketing plan?
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Many companies create marketing plans at the divisional level.
True False
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A(n)_____ examines the competition's financial and marketing performance.
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Brand managers are typically permanent members of the team creating a marketing plan.
True False
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_____ are likely to be permanent members of the CMO's staff.
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A firm's sales force will use the marketing plan to determine its sales strategies and how many salespeople are needed.
True False
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CMOs must set their organization's _____ expectations.
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The average tenure of a CMO is 26 months or less.
True False
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Only specific personal within marketing are impacted by the marketing plan.
True False
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Team members creating a marketing plan can be specialists in a certain area.
True False
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The marketing plan is intended to be a persuasive document.
True False
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Marketing is a business function where performance is difficult to quantify due to its creative nature.
True False
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Marketing plans aid CMOs in:
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The company's mission statement should be referenced in the business challenge section of the marketing plan.
True False
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An executive summary is typically about two to three pages in length,as it is summarizing a very long document.
True False
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What is the purpose of the marketing plan?
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Customers are central to all marketing plans.
True False
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