Principles of Marketing Study Set 8

The ____ is a document that is designed to communicate the marketing strategy for an offering.

Typically,the CMO is solely responsible for creating a marketing plan.

A(n)_____ is likely to be a part of the team creating a marketing plan when there is a need for data to aid in the planning process.

What are the functions of a marketing plan?

Many companies create marketing plans at the divisional level.

A(n)_____ examines the competition's financial and marketing performance.

Brand managers are typically permanent members of the team creating a marketing plan.

_____ are likely to be permanent members of the CMO's staff.

A firm's sales force will use the marketing plan to determine its sales strategies and how many salespeople are needed.

CMOs must set their organization's _____ expectations.

The average tenure of a CMO is 26 months or less.

Only specific personal within marketing are impacted by the marketing plan.

Team members creating a marketing plan can be specialists in a certain area.

The marketing plan is intended to be a persuasive document.

Marketing is a business function where performance is difficult to quantify due to its creative nature.

Marketing plans aid CMOs in:

The company's mission statement should be referenced in the business challenge section of the marketing plan.

An executive summary is typically about two to three pages in length,as it is summarizing a very long document.

What is the purpose of the marketing plan?

Customers are central to all marketing plans.