Principles of Marketing Study Set 8

Business

Quiz 8 :

Using Marketing Channels to Create Value for Customers

Quiz 8 :

Using Marketing Channels to Create Value for Customers

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_____ sell specialty products that they display on their own racks in stores.
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Multiple Choice
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A

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Door-to-door sales and telemarketing are examples of direct marketing.
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True False
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True

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A(n)_____ uses its website to market a different company's products,usually via online ads,and is paid a commission for each product sold..
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A

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The simplest marketing channel consists of just three parties.
True False
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Organizations that are involved in the process of producing,promoting,and delivering company products to its user but are not active participants in selling of the products are referred to as _____.
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A product's supply chain includes transportation companies such as railroads.
True False
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Cash-and-carry wholesalers are an example of _____.
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A company may partner with intermediaries because:
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Outlet stores are oversized department stores that carry a broad array of general merchandise as well as groceries.
True False
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Companies strive to choose not only the best marketing channels,but the best channel partners.
True False
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Brokers take title to the products they sell.
True False
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Mary ran into a store dedicated to the newest cat foods offered by her favorite pet food provider.She has so much fun interacting with the free samples and toys,that she brings her cat Fluffy to the store the next week,but finds that the store is no longer there.Mary had most likely found a(n)_____.
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A category killer is a type of specialty store that sells a high volume of a particular product.
True False
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A broker is a person or organization that uses its website to market a different company's products,usually via online ads,and is paid a commission for each product sold.
True False
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How companies sell is just as important as what they sell.
True False
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All of the people and organizations that buy,resell,and promote a product "downstream" as it makes it to the end user is referred to as the _____.
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The firms that a company partners with to actively promote and sell a product as it travels through its marketing channel to users are referred to by the firm as its _____.
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A business that purchases products in large quantities from producers and then sells it to another entity is known as a _____.
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The lines between retailers,wholesalers,and producers are very to distinguish.
True False
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Wholesalers resell goods to other companies without transforming the goods.
True False
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