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Principles of Marketing Study Set 8

Business

Quiz 6 :

Creating Offerings

Quiz 6 :

Creating Offerings

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When new product is added to a product line,the line breadth of the company is increased.
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Answer:

False

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When a feature satisfies a need or want,then there is a _____.
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C

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A(n)_____ is a characteristic of an offering.
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Answer:

B

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A _____ is the use of information technology to allow owners of assets to increase utilization of their assets,whether for money or exchange of other goods or services.
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The entire assortment of products that a firm offers is called the product line.
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A service is the tangible component of an offering.
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A _____ approach to determining the value of an offering would include the time and effort related to owning a product,in addition to the benefits received,the price,and hassle.
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_____ refers to the services and accessories that improve the core product's ability to deliver benefits.
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_____ refers to the physical component of an offering.
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Offerings are _____.
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GammaTech Inc.has released a new MP3 player.The device is packaged along with a set of compatible headphones and an A/C adapter,and a two-year warranty.Such an offering would be known as a(n)_____.
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A product-dominant approach to marketing is based on the belief that:
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The total amount someone pays to own,use,and eventually dispose of a product is the TCO.
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Price entails how much money a customer gives up to obtain an offering.
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_____ refers to an approach to offerings that integrates the physical product,attendant services,and price into the total offering.
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Trenton Security sells different types of security systems.The company also offers its customers a 24-hour help-line and maintenance services in case there are any problems with the system.These services are known as the _____.
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_____ refers to the number of variations in a single product line.
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A group of related offerings is known as a _____.
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Line depth refers to whether the product line is broad or narrow.
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The number of different or distinct product lines offered by a company is known as _____.
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