Principles of Marketing Study Set 8

Business

Quiz 9 :

Using Supply Chains to Create Value for Customers

Quiz 9 :

Using Supply Chains to Create Value for Customers

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Companies may join the Fair Trade movement to convey that they are _____.
Free
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Answer:

B

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A firm may push for environmental sustainability because:
Free
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C

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Freight forwarders typically own their own transportation equipment and warehouses.
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True False
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False

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A retailer is typically a type of upstream firm.
True False
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A(n)_____ is an organization whose duties include consolidating small loads of freight,negotiating rates for their shipment,and booking space for them on transportation vehicles and in warehouses.
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_____ and _____ have become a larger part of Sally's role as a supply manager since she first started.
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Alan must first go through the process of _____ before he procures goods and services for his organization.
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The process of designing,monitoring,and altering supply chains to make them as efficient as possible is called demand chain management.
True False
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Smart companies integrate their supply chains into their marketing plans,by means such as:
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Marketers are referring to the _____ when looking to companies who sell and promote their products in addition to those who provide raw materials,transportation,and all other functions involved in creating the product.
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If a firm can find a company that can add more value to a function than it can itself,it will often _____ the task to that company.
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An advantage of outsourcing is that:
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_____ provide logistics services for part or all supply chain management functions.
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Fred started a t-shirt business last year.He designs the shirts in the United States and then sends the designs to companies in China to be produced.Fred is utilizing a(n)_____ strategy.
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_____ should ultimately be the focus of any outsourcing or insourcing decisions made by a company.
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A 3PL is a one-stop shipping solution for a company that wants to focus on other aspects of its business besides logistics.
True False
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After dealing with multiple customer service issues,Peggy decided that she would not renew her contract with Ron's customer service company.Moving the customer service function back within Peggy's company is known as insourcing.
True False
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FedEx Supply Chain Services and UPS Supply Chain Solutions,that takeover the entire order processing and shipping departmental functions of a company,are examples of:
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The value chain concept refers to the belief that your supply chain partners should do more for you than perform just _____.
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Purchasing goods and services for an organization is known as procurement.
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