Business and Administrative Communication Study Set 1

Business

Quiz 2 :

Adapting Your Message to Your Audience

Quiz 2 :

Adapting Your Message to Your Audience

Question Type
search
arrow
The Thinking-Feeling dichotomy in Myers-Briggs typology typically measures how
Free
Multiple Choice
Answer:

Answer:

A

Tags
Choose question tag
close menu
arrow
Extrinsic motivators do not necessarily come from using the product or doing the action.
Free
True False
Answer:

Answer:

True

Tags
Choose question tag
close menu
arrow
According to Myers-Briggs typology,
Free
Multiple Choice
Answer:

Answer:

E

Tags
Choose question tag
close menu
arrow
The ________ dichotomy in Myers-Briggs typology measures how individuals prefer to focus their attention and derive energy.
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
Whenever you are communicating with customers about features that are not unique to your organization, it is wise to present both the benefits of the features themselves and the benefits of dealing with your company.
True False
Answer:
Tags
Choose question tag
close menu
arrow
When the audience will oppose what you have to say, you need to broaden your request to the largest possible area.
True False
Answer:
Tags
Choose question tag
close menu
arrow
The auxiliary audience will merely encounter your message and will not have to interact with it.
True False
Answer:
Tags
Choose question tag
close menu
arrow
When some of the information is new to an audience, you should avoid linking new information to old information that the audience already knows.
True False
Answer:
Tags
Choose question tag
close menu
arrow
Joshua works as a sales executive for a health insurance company. He was assigned the task of designing a new insurance plan for his corporate clients. Before presenting his proposal to the clients, he had to get the plan sanctioned by the department head. Once the department head gave his approval, the sales executives for property insurance, life insurance, and pension plans read through the new plan to gain a better understanding of their coworker's proposal. Which of the following organizational audiences do the sales executives for property insurance, life insurance, and pension plans represent?
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
Catherine is an assistant trainer at SmartProof Inc. She is working on a training manual to help new users learn how to operate the company's editing platform. Employees will use the manual as a learning tool in training seminars. The manual will also serve as an on-the-job reference. The senior trainers and system analysts who designed the editing platform are expected to offer their comments on Catherine's draft. In this scenario, the system analysts represent the
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
According to the Myers-Briggs typology, sensing types are good at facts and expect others to be good at them as well.
True False
Answer:
Tags
Choose question tag
close menu
arrow
Mario is an assistant sales executive. He has prepared a sales presentation on a new product for a client group. Based on this scenario, which of the following represents the primary audience for Mario's presentation?
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
The Internet is an ineffective communication channel for selling when customers already know what they want.
True False
Answer:
Tags
Choose question tag
close menu
arrow
Gatekeepers, who have the power to stop a message from reaching an audience, exist only within the organization.
True False
Answer:
Tags
Choose question tag
close menu
arrow
The top management of an organization called all the departmental heads for a meeting to discuss the strategies the company could adopt to stabilize its market value during a recession. After the meeting, the departmental heads informed the employees that they needed to work for an extra hour each day and that all other perks would be limited. However, the heads held back the information that the top management had also decided to downsize the workforce if conditions did not stabilize. In this scenario, the departmental heads represent the
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
It is an effective practice to use a more informal style when writing to international audiences.
True False
Answer:
Tags
Choose question tag
close menu
arrow
Mateo is a marketing executive at a firm that manufacturers snack foods. He is currently working on a proposal to promote the company's new line of veggie chips. While preparing for the presentation, he keeps in mind the marketing directors of the company, who have the power to adopt the plan. He also notes that his marketing manager might approve or reject his proposal before it is presented to the directors. On the day of the presentation, Mateo notices that the sales manager, the finance manager, and the production manager are also present to offer their comments on the proposal. In this scenario, who among the following individuals is the gatekeeper for Mateo's proposal?
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
The ________ has the power to decide whether to accept recommendations on the basis of the message, and every message must reach this audience to fulfill its purpose.
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
A major psychographic characteristic used to analyze the audience is their location.
True False
Answer:
Tags
Choose question tag
close menu
arrow
Letitia works as a junior acquisitions editor for a publisher. She has been asked by her manager to write a proposal to explain why she wants to sign the author of a certain manuscript. This is the first time Letitia is going to present a proposal directly to senior editorial managers. She understands that while the company's editorial board will not directly act on the proposal, they will carefully evaluate the interaction between the senior managers and herself. In this scenario, which of the following organizational audiences does the editorial board represent?
Multiple Choice
Answer:
Tags
Choose question tag
close menu
Showing 1 - 20 of 65