Business and Administrative Communication Study Set 1

Business

Quiz 10 :

Crafting Persuasive Messages

Quiz 10 :

Crafting Persuasive Messages

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Pin-Yen works for an environmental organization in Taiwan and recently submitted a report on ways to curb climate change to her manager. However, her report stated that the only way to curb climate change is by reducing energy consumption. Therefore, energy consumers are faced with two choices: to reduce energy consumption and curb climate change or not to reduce this consumption and increase climate change. Her manager gave her feedback on the report saying that there are several ways to tackle climate change. Which of the following logical fallacies is illustrated in Pin-Yen's report?
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Multiple Choice
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Answer:

E

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Common errors that weaken arguments in a message are known as logical fallacies.
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True False
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True

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Which of the following would you have to do to be persuasive?
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Answer:

C

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The best common grounds in a message to a larger audience should be based on a respect for and sensitivity to the audience's position.
True False
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Which of the following is a secondary purpose of a persuasive message?
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Hinata and her friends are debating over the kind of music that is most popular amongst their generation. Hinata says that most of her friends love rap music, so rap must be the most popular. Which of the following common logical fallacies has she committed?
Multiple Choice
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On which of the following should emotional appeal primarily depend?
Multiple Choice
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While organizing a persuasive direct request, you should ask immediately for the information or service you want even if it seems abrupt.
True False
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Fund-raising appeals require limited strategy and information to achieve their primary and secondary purposes.
True False
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Credibility is best described as the
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When you know that the audience does not feel any resistance to doing as you ask, you should use an indirect request pattern as a persuasive strategy.
True False
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Even with the advent of social media, television advertising remains a preferred channel for many big businesses that need to reach a wide audience.
True False
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Reports that recommend action are persuasive messages.
True False
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Gabrielle recently gave a presentation to her company's board of directors about trade relations with China. In a way, the presentation was appealing because it incorporated many images and videos. However, the board found her logic of quoting celebrity Meryl Streep's opinion on trade relations with China to be weak and irrational. Which of the following logical fallacies did Gabrielle commit?
Multiple Choice
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When consumers decide to buy products or services, they are guided exclusively by logic; emotional appeal has no place in purchasing decisions.
True False
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In order to prevent the audience from ignoring deadlines that seem arbitrary, you should show the cost of delaying action
True False
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The reasons or logic that a writer or speaker offers in a message is referred to as the
Multiple Choice
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Which of the following is a way to build one's credibility?
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In complicated direct requests, one should avoid anticipating possible responses because they will confuse the audience.
True False
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Which of the following is the primary purpose of a persuasive message?
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