Marketing The Core Study Set 5

A ________ is a nongovernmental organization that serves its customers but does not have profit as an organizational goal.

A nonprofit organization is

Organizations can be divided into three groups, which are ________ organizations.

Which of the following statements regarding Ben & Jerry's is most accurate?

A(n) ________ is a privately owned organization that serves its customers to earn a profit so that it can survive.

In marketing, an organization refers to

An example of a nonprofit organization is

Ben & Jerry's mission to make the world a better place is linked to various organizational and marketing strategies, one of which is

Profit refers to

A(n) ________ is a legal entity that consists of people who share a common mission.

Cree markets LED (light-emitting diode) bulbs that replace the traditional incandescent bulb. A Cree LED bulb consumes 85 percent less energy and lasts for 25,000 hours. Cree is an example of

________ the reward to a business firm for the risk it undertakes in marketing its offerings.

Which statement best describes the most significant difference between a for-profit organization or a business firm and a nonprofit organization?

Social entrepreneurs who start new ventures such as Teach for America and NexGenVest are usually structured as ________ rather than business firms.

Ben & Jerry's entrepreneurial approach led the company to successfully implement many highly creative organizational and marketing strategies. One example includes

A(n) ________ is a good, service, or idea that creates value for both the organization and its customers by satisfying their needs and wants.

In marketing, an offering refers to

A ________ is a federal, state, county, or city unit that provides a specific service to its constituents.

Ben & Jerry's has earned B-Corp certification from B-Lab, which means it has

A for-profit organization refers to