Marketing The Core Study Set 5

Business

Quiz 17 :

Using Social Media and Mobile Marketing to Connect With Consumers

Quiz 17 :

Using Social Media and Mobile Marketing to Connect With Consumers

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Online content that shows a significant degree of creative effort, and thus is more than simply posting a newspaper or magazine article on a personal blog, is a criterion of
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C

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Which of the following statements about user-generated content (UGC) is most accurate?
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A

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User-generated content (UGC) refers to
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E

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Social media can be classified based on ________ and ________.
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Although marketers use the term "mobile" to refer to the portability of phones, the term will soon take on new meaning as ________ make change an entire industry of people on the go.
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Online content created by an individual outside of a professional or commercial organization is a criterion of
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User-generated content
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A single social media site with millions of users interacting with each other, like Facebook, Twitter, and LinkedIn is referred to as
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All of the following statements about user-generated content (UGC) are true except which?
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Web 2.0 and Web 3.0 identify
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Social networks are
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A criterion of ________ is that it is online content published on a publicly accessible website or social networking site.
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Updates to social media known as ________ include additional functionalities that allow personalization and customization to each individual based on location, interests, and needs.
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Web 3.0 is expected to integrate
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Social media are
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Another term sometimes used interchangeably with social media is
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Messaging apps such as WhatsApp, Talk, Facebook Messenger, WeChat, and Slack allow consumers to chat with company representatives, ask questions, and obtain personalized recommendations. These messaging options, when combined with Internet bots, are becoming a new form of shopping known as
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Online media where users submit comments, photos, and videos often accompanied by a feedback process to identify popular topics are called
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Compared with earlier forms of the Web, Web 2.0
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The various forms of online media content that are publicly available and created by end users is referred to as
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