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Marketing The Core Study Set 5

Business

Quiz 7 :

Marketing Research: From Customer Insights to Actions

Quiz 7 :

Marketing Research: From Customer Insights to Actions

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The first step of the marketing research approach is to
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Movie studios use tracking studies in which prospective moviegoers are asked questions about an upcoming film release to help them forecast sales. This is an example of
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B

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Test screenings and tracking studies are examples of market research techniques used in the movie industry to
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E

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Decision making is the act of
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Filmmakers want movie titles that use the same factors that make a good brand name. They must be short, memorable, appealing to consumers, and
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The primary purpose of a sneak preview of a film before its release is to
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Movie studios use market research to reduce their risk of losses by hiring firms such as the National Research Group to conduct test screenings and tracking studies. Often, 300 to 400 prospective moviegoers are recruited to attend a sneak preview of a film before its release. After viewing the movie, the audience completes a survey to
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Marketing researchers use tracking studies immediately before an upcoming film's release to
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Members of the Book Promoters Association of Canada recently questioned what could be done to rejuvenate the Canadian book publishing industry. Some claimed the problem was that many Canadian bookstores had been replaced by Amazon.com. Others said the problem was stodgy advertising. Still others believed the problem was small budgets for marketing programs. The best way to identify the problem would be to use
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Qualified members of tracking studies for a new movie are asked three key questions, one of which is
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War Dogs is an example of a successful movie that could have failed because
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The process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions is referred to as
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After defining the problem, the next step of the marketing research approach is to
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A decision refers to
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Filmmakers want movie titles that use the same factors that make a good brand name. Ideally, they should
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Generally, filmmakers want movie titles that are short, memorable, appealing to consumers, and have no legal restrictions. These are titles that
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In marketing, a conscious choice made from among two or more alternatives is referred to as
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Marketing research refers to
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Grape-Nuts was one of the first cereals Post Cereal Co. ever marketed. It scores well in brand awareness studies, but recently its sales have been steadily declining. Rather than assume the product was a "dog," the Grape-Nuts marketing manager decided Post should first
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Which of the following would be best used to forecast the opening weekend box office sales for a new movie?
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