Marketing The Core Study Set 5

Business

Quiz 8 :

Market Segmentation, Targeting, and Positioning

Quiz 8 :

Market Segmentation, Targeting, and Positioning

Question Type
search
arrow
Zappos offers value to its customers by
Free
Multiple Choice
Answer:

Answer:

A

Tags
Choose question tag
close menu
arrow
A basic test of the usefulness of the market segmentation process is whether it leads to tangible marketing actions that can
Free
Multiple Choice
Answer:

Answer:

A

Tags
Choose question tag
close menu
arrow
Recently Colgate-Palmolive introduced Colgate Enamel Health toothpaste, one that claims to replenish and polish tooth enamel, the hard outer layer of the tooth that provides a protective barrier to inner layers. This new formula helps to separate the Colgate product from its top competitors, such as Crest. What marketing strategy did Colgate-Palmolive use here?
Free
Multiple Choice
Answer:

Answer:

A

Tags
Choose question tag
close menu
arrow
Tony Hsieh's most important contribution at Zappos was to
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
In marketing, each ________ consists of people who are relatively similar to each other in terms of their consumption behavior.
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
A marketing strategy that involves a firm using different marketing mix actions to help consumers perceive the product as being different and better than competing products is referred to as
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
According to Tony Hsieh, CEO of Zappos, the company devotes the greatest amount of time to
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
The primary focus of Zappos' initial market segmentation strategy was to sell
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
Apple's iPhone X has a feature known as Face ID that lets users securely unlock the phone, authenticate purchases, or sign in to apps with just a glance. This feature sets the smartphone apart from its competitors and is part of Apple's ________ strategy.
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
Market segmentation involves aggregating prospective buyers into groups that have common needs and will
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
Tony Hsieh, CEO of Zappos, offers up to $5,000 to anyone who
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
Product differentiation refers to
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
Market segments are
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
Aggregating prospective buyers into groups that have common needs and will respond similarly to a marketing action is referred to as
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
Building open and honest relationships with communication is an example of one of Zappos'
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
Which of the following statements about Zappos is most accurate?
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
Market segmentation refers to
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
To be identified as a market segment, members of the group must
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
New Balance has many offerings. It makes the Minimus line of shoes with a Vibram outsole and REVlite cushioning for those who want to "feel the trail." Its 1260v2 shoe incorporates Stabilicore technology to "deliver a plush, smooth, and stable ride." And its top of the line, 990v3 traditional running/walking shoe uses a "premium pigskin upper with mesh inserts for breathability, a stability-enhancing ABZORB insole, and ENCAP to promote a healthy gait." The strategy of appealing to different types of customers in this way is an example of
Multiple Choice
Answer:
Tags
Choose question tag
close menu
arrow
A relatively homogeneous group of prospective buyers that results from the market segmentation process is referred to as
Multiple Choice
Answer:
Tags
Choose question tag
close menu
Showing 1 - 20 of 197