Marketing The Core Study Set 5

Business

Quiz 15 :

Integrated Marketing Communications and Direct Marketing

Quiz 15 :

Integrated Marketing Communications and Direct Marketing

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The ________ includes advertising, personal selling, sales promotion, public relations, and direct marketing.
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A

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Advertising, personal selling, sales promotion, public relations, and direct marketing are marketing communications alternatives that make up a firm's
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D

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In a marketing context, the acronym IMC refers to
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D

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The combination of one or more communication tools used to inform prospective buyers about the benefits of the product, persuade them to try it, and remind them later about the benefits they enjoyed by using the product is referred to as the
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Communication is the process of conveying a message to others and it requires six elements. These elements are ________, a message, a channel of communication, a receiver, and the processes of encoding and decoding.
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Promotion represents the fourth element in the marketing mix. The promotional element consists of communication tools, including advertising, personal selling, sales promotion, public relations, and
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By taking the consumer journey and consumer expectations into consideration in the development, integrated marketing communications (IMC) become a key element in a company's ________ strategy.
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To promote its theme parks to groups, Disney uses advertising, direct marketing, Internet promotion, and sales promotions with other companies such as McDonald's. In other words, Disney uses
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The ________ is used in part to inform prospective buyers about the benefits of the product.
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The process of conveying a message to others that requires six elements-a source, a message, a channel of communication, a receiver, and the processes of encoding and decoding-is referred to as
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A primary function of the promotional mix is to
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The promotional mix refers to
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Taco Bell developed its #loveandtacoscontest in response to
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The ________ element of the marketing mix consists of communication tools, including advertising, personal selling, sales promotion, public relations, and direct marketing.
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The promotional mix includes which of the following?
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Disney uses an integrated marketing communications program (IMC) to promote group travel to its theme parks because
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Allegra is an antihistamine. To create brand awareness, Allegra's manufacturer is offering people who request information about the product a seat cushion to use at their favorite sporting event. Its television ad shows a woman halfheartedly watching a sporting event. The voiceover asks if she is bored or congested. In the next scene, the person is having a great time and is decongested after taking Allegra. This use of the same promotional theme throughout a product's marketing campaign is an example of how marketers use
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Integrated marketing communications (IMC) programs coordinate a variety of promotion alternatives to provide
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All of the following were Taco Bell marketing tactics designed to appeal to its target market except which?
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The concept of designing marketing communications programs that coordinate all promotional activities-advertising, personal selling, sales promotion, public relations, and direct marketing-to provide a consistent message across all audiences is referred to as
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