Question 1

A product that has tangible attributes that a consumer's five senses can perceive is referred to as
A) a good.
B) a service.
C) a product concept.
D) a new idea.
E) an artifact.

Accepted Answer

A good is a tangible product that can be physically touched and experienced by a consumer's five senses. Examples of goods include clothing, electronics, food, and cars.

Question 2

A good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value is referred to as
A) a utility bundle.
B) a product.
C) a service.
D) an idea.
E) merchandise.

Accepted Answer

A product is a bundle of tangible and intangible attributes that satisfies consumers' needs and is exchanged for money or something else of value. While services, ideas, and merchandise may also satisfy consumers' needs and be exchanged for something of value, the term "product" specifically refers to a tangible or intangible item that is sold to consumers. Therefore, option B is the best choice.

Question 3

Which of the following statements regarding goods is most accurate?
A) In order to be classified as a good, an item must appeal to all five senses.
B) Music is not considered a good because it only involves a single sense-hearing.
C) Some goods have intangible attributes as well as tangible ones.
D) To market a good that contains visual attributes, you cannot use an auditory medium.
E) The aroma of chocolate chip cookies is considered an idea because it affects one's senses.

Accepted Answer

Goods can have both tangible and intangible attributes, such as the physical product and the brand reputation or customer service associated with it.

Question 4

A nondurable good is
A) an item consumed in one or a few uses.
B) an item that usually lasts over an extended number of uses.
C) an item that lasts at least one year without becoming obsolete.
D) a product purchased only for the use of ultimate consumers.
E) a product used in the production of other products.

Accepted Answer

Nondurable goods are items used up or consumed in one or a few uses, such as food, office supplies, and cleaning products.

Question 5

Which of the following is expected to be the next chapter for Apple's product development?
A) Apple Fridge
B) iCar
C) iToothbrush
D) iFlashlight
E) Apple Surfboard

Accepted Answer

Apple has been working on self-driving car technology and has already invested heavily in the project. Apple's CEO, Tim Cook, has referred to self-driving cars as the "mother of all AI projects." Therefore, it is expected that the next chapter for Apple's product development would be the iCar.

Question 6

Which of the following statements regarding goods is most accurate?
A) Nondurable goods rely more on advertising than durable goods.
B) Durable goods benefit more from advertising than nondurable goods.
C) There is little, if any, difference between marketing actions for durable and nondurable goods.
D) Nondurable goods rely more on personal selling than durable goods.
E) The durable and nondurable classification applies to services as well as to products.

Accepted Answer

A nondurable good is an item consumed in one or a few uses whereas a durable good is one that usually lasts over many uses.This classification method also provides direction for marketing actions.For example,nondurable goods rely heavily on consumer advertising.In contrast,durable goods generally emphasize personal selling.

Question 7

A ________ is an item consumed in one or a few uses.
A) durable good
B) convenience good
C) specialty good
D) shopping good
E) nondurable good

Accepted Answer

A nondurable good is an item that is consumed in one or a few uses, such as food or paper products.

Question 8

All of the following are considered to be new-product development failures or stumbles by Apple except which?
A) Apple Newton
B) Apple Lisa
C) "hockey puck" mouse
D) Macintosh Portable
E) HomePod

Accepted Answer

The HomePod, while not as successful as some of Apple's other products, is not generally considered a failure or stumble in the same way as the other products listed, which were either commercial failures or received significant criticism.

Question 9

Which of the following is the best example of a nondurable good?
A) notebook paper
B) skateboard
C) insurance
D) smartphone
E) laser surgery

Accepted Answer

Notebook paper is a nondurable good because it is consumed quickly and needs to be replaced frequently, unlike durable goods which last for a longer period.

Question 10

The division of products into durable and nondurable goods helps to
A) comply with NAICS guidelines.
B) address environmental concerns.
C) comply with employment requirements.
D) classify products for tax purposes.
E) provide direction for marketing actions.

Accepted Answer

Classifying products as durable or nondurable helps marketers tailor strategies, such as advertising and distribution, based on the product's longevity and consumer usage patterns.

Question 11

A product is a good, service, or idea consisting of ________ that satisfy consumers' needs and is received in exchange for money or something else of value.
A) a promise or commitment exchanged between a seller and a buyer
B) a bundle of tangible and intangible attributes
C) an assortment of value-possessing activities
D) an array of physical attributes
E) a collection of tangible qualities

Accepted Answer

A product consists of both tangible (physical) and intangible attributes (such as the satisfaction or experience received from using the product). It is exchanged for money or something else of value through a transaction between a buyer and seller. A and C are not accurate descriptions of a product, and D and E only describe the tangible qualities of a product.

Question 12

The Apple innovation that leading car manufacturers are incorporating into their offerings that allows users to make calls, listen to music, and access messages by voice or touch while driving is referred to as
A) iPod.
B) iCloud.
C) iCar.
D) iPad.
E) CarPlay.

Accepted Answer

The given innovation that allows users to make calls, listen to music, and access messages by voice or touch while driving is referred to as CarPlay.

Question 13

Food products and fuel would be classified as
A) services.
B) perishable goods.
C) durable goods.
D) nondurable goods.
E) disposable goods.

Accepted Answer

Food products and fuel are both nondurable goods, meaning they have a short lifespan and are consumed or used up relatively quickly.

Question 14

A product is
A) a tangible good received in exchange for a person's time and effort.
B) intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value.
C) a good that has in some way been altered, combined, or improved and sold to organizational buyers.
D) a thought that leads to an action such as a concept for a new invention.
E) a good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value.

Accepted Answer

A product is a good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value. Option E best describes the definition of a product.

Question 15

Goods can be divided into ________ goods and ________ goods.
A) functional; aesthetic
B) required; desired
C) tactile; conceptual
D) durable; nondurable
E) product; service

Accepted Answer

Goods can be categorized as either durable or nondurable based on their expected lifespan. Durable goods are those that are expected to last for more than three years, such as appliances, cars, and furniture. Nondurable goods, on the other hand, are those that are consumed relatively quickly, such as food, paper products, and clothing.

Question 16

As Apple's CEO, the late Steve Jobs orchestrated innovations that revolutionized five different industries. Which industry below is not one of them?
A) music
B) smartphones
C) digital publishing
D) cable television
E) tablet computing

Accepted Answer

Steve Jobs did not revolutionize the cable television industry.

Question 17

A good, as opposed to a service or an idea, has tangible attributes that a consumer's ________ can perceive.
A) cognitive intelligence
B) vision
C) knowledge of past experiences
D) five senses
E) emotional intelligence

Accepted Answer

The five senses (sight, smell, taste, touch, and hearing) are physical abilities that allow a consumer to perceive tangible attributes of a good. A service or an idea does not necessarily have tangible attributes that can be perceived through the senses.

Question 18

The Macintosh, iPod, iPhone, iPad, Apple Watch, and Apple AirPods are all examples of Apple's commitment to
A) sustainable procurement.
B) social responsibility.
C) new product development.
D) using renewable resources.
E) respecting its workforce.

Accepted Answer

Apple is known for its innovation and development of new products, as evidenced by its range of successful products like the Macintosh, iPod, iPhone, iPad, Apple Watch, and Apple AirPods.

Question 19

Among consumer products, advertising is especially important for
A) durable goods.
B) specialty products.
C) nondurable goods.
D) production goods.
E) semidurable goods.

Accepted Answer

A nondurable good is an item consumed in one or a few uses,such as food products and fuel.Nondurable goods,such as Wrigley's gum,rely heavily on consumer advertising.

Question 20

As a marketing term, ________ generally includes not only physical goods, but also services and ideas.
A) marketing
B) invention
C) merchandise
D) product
E) concept

Accepted Answer

The term that best fits the description of including physical goods, services, and ideas is "product". While marketing and concept also fit into the overall marketing mix, they do not solely encompass all three components mentioned in the question. Invention is not directly related to the question as it refers to the process of creating something new, rather than the end result. Merchandise is often used to describe physical goods that are sold, but does not necessarily encompass services or ideas. Therefore, the best choice is D) product.

Quiz 9: Developing New Products and Services

A product that has tangible attributes that a consumer's five senses can perceive is referred to as

A good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value is referred to as

Which of the following statements regarding goods is most accurate?

A nondurable good is

Which of the following is expected to be the next chapter for Apple's product development?

Which of the following statements regarding goods is most accurate?

A ________ is an item consumed in one or a few uses.

All of the following are considered to be new-product development failures or stumbles by Apple except which?

Which of the following is the best example of a nondurable good?

The division of products into durable and nondurable goods helps to

A product is a good, service, or idea consisting of ________ that satisfy consumers' needs and is received in exchange for money or something else of value.

The Apple innovation that leading car manufacturers are incorporating into their offerings that allows users to make calls, listen to music, and access messages by voice or touch while driving is referred to as

Food products and fuel would be classified as

A product is

Goods can be divided into goods and goods.

As Apple's CEO, the late Steve Jobs orchestrated innovations that revolutionized five different industries. Which industry below is not one of them?

A good, as opposed to a service or an idea, has tangible attributes that a consumer's ________ can perceive.

The Macintosh, iPod, iPhone, iPad, Apple Watch, and Apple AirPods are all examples of Apple's commitment to

Among consumer products, advertising is especially important for

As a marketing term, ________ generally includes not only physical goods, but also services and ideas.