Marketing The Core Study Set 5

Business

Quiz 5 :

Understanding Organizations As Customers

Quiz 5 :

Understanding Organizations As Customers

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When JCPMedia buys paper for JCPenney newspaper inserts, it considers suppliers' forest management and other sustainability practices. JCPMedia buyers consider these as part of the process to
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B

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Which of the following types of firms are in the industrial market?
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B

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Organizational buyers are
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B

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Business-to-business marketing refers to
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Organizational buyers include manufacturers, wholesalers, retailers, service companies, not-for-profit organizations, and government agencies that
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________ comprise the highest percentage of firms in industrial markets.
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According to the textbook, JCPenney buys paper for which of the following media?
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An industrial firm
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Manufacturers, wholesalers, retailers, service companies, not-for-profit organizations, and government agencies that buy goods and services for their own use or for resale are referred to as
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Which of these statements regarding organizational buyers is most accurate?
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Organizational buyers are divided into three markets, which are
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JCPenney looks at several capabilities when selecting a paper supplier. These organizational buying criteria include on-time delivery, the availability, quality and quantity of selected grades of paper, forestry management and sustainable practices, and price. This examination would be done during the ________ stage of the organizational buying decision process.
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A firm that reprocesses a product or service it buys before selling the product again to the next buyer is referred to as
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Purchasing paper for JCPMedia is one example of
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Which of the following is a service business within the industrial market?
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Which of the following exemplifies an organizational buyer?
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Mining companies, farms, transportation, and legal services are all examples of companies in the
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Which of the following organizational buyers purchases raw materials and parts to reprocess into the finished goods they sell?
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All of the following are organizational buyers except which?
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The marketing of goods and services to companies, governments, or not-for-profit organizations for use in the creation of goods and services that they can produce and market to others is referred to as
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