Apple's iPhone X has a feature known as Face ID that lets users securely unlock the phone,authenticate purchases,or sign in to apps with just a glance.This feature sets the smartphone apart from its competitors and is part of Apple's ________ strategy.
A)product segmentation
B)market expansion
C)product differentiation
D)usage segmentation
E)psychographic segmentation

Question

Quizplus · Accepted Answer

Product differentiation involves a firm's using different marketing mix actions,such as product features and advertising,to help consumers perceive the product as being different and better than competing products.In the case of Apple,Face ID helps consumers to perceive the iPhone as being different from and better than competing products from Samsung,LG,etc.

Apple's IPhone X Has a Feature Known as Face ID