Which of the following statements regarding Ben & Jerry's is most accurate?
A) Ben & Jerry's is owned by Unilever,the market leader in the global ice cream industry.
B) Ben & Jerry's is a privately owned ice cream producer.
C) Ben & Jerry's prides itself on offering more ice cream flavors than its competitors.
D) Ben and Jerry are not real people;the names were a clever reference to Tom and Jerry cartoon characters in order to capitalize on childhood nostalgia.
E) Ben & Jerry's has only been in business for 20 years and is already the industry leader in premium ice cream.
Correct Answer:
Verified
Q4: A _ is a federal, state, county,
Q8: A(n) _ is a legal entity that
Q14: A(n)_ is a privately owned organization that
Q15: A nonprofit organization is
A)a nongovernmental organization that
Q16: A for-profit organization refers to
A)a subsidiary,division,or unit
Q18: In marketing, an organization refers to
A) a
Q21: Strategy refers to
A) an organization's long-term course
Q22: _ starts new ventures that address important
Q24: Figure 2-1 Q33: Organizations that develop similar offerings, when grouped
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