Question 1

High-involvement purchases typically have which of the following characteristics?
A) The item is inexpensive, widely available, or simple to use.
B) The item is inexpensive, very safe to use, or purchased with great frequency.
C) The item is expensive, new to the market, or recommended by influential personal sources.
D) The item is expensive, can have serious personal consequences, or could reflect on one's social image.
E) The item is inexpensive, new to the market, or is used for more than five years.

Accepted Answer

High-involvement purchases typically involve high cost, risk, or significant personal consequences. These types of purchases can also reflect on one's social image or status.

Question 2

Danilo has decided to purchase a new video game console, not having owned one before. He calls his gamer friends for recommendations about alternative brands and options. He has few concerns about the purchase but wants a quick rundown of the most important aspects to consider. In making his decision, Danilo seems likely to engage in which of the following problem solving variations?
A) limited problem solving
B) extended problem solving
C) routine problem solving
D) alternative problem solving
E) integrated problem solving

Accepted Answer

Limited problem solving involves a low level of involvement and a quick decision-making process. Danilo has few concerns and just wants a quick rundown of the most important aspects, indicating a low level of involvement and limited problem solving. The other problem-solving variations involve higher levels of involvement and a more extensive decision-making process.

Question 3

For high-involvement purchases, consumers typically do all of the following except which?
A) spend considerable time evaluating criteria for the consideration set
B) participate in word-of-mouth communication
C) evaluate a single product attribute, such as price
D) consider many brands
E) use both internal and external sources in information search

Accepted Answer

High-involvement purchases require consumers to consider multiple product attributes, not just a single one like price.

Question 4

Elizabeth has decided to purchase a new electric juicer and plans to call several friends for the latest information about alternative brands. She is not concerned about where she buys it as long as she receives a very liberal return policy should anything go wrong. In making her decision, Elizabeth will engage in which of the following problem solving variations?
A) limited problem solving
B) extended problem solving
C) routine problem solving
D) alternative problem solving
E) integrated problem solving

Accepted Answer

The answer of Elizabeth has decided to purchase a new...

Question 5

How would consumers who purchased a new and innovative Nike LeBron 15 basketball shoe for $185 try to reduce any cognitive dissonance they feel?
A) limit their information search to an internal one
B) minimize problem-solving involvement
C) read ads for the new basketball shoe even after the purchase has been made
D) conceal the product purchase from others
E) If the shoe is comfortable and gives the requisite support, there will be no cognitive dissonance.

Accepted Answer

Consumers may read ads for the new basketball shoe even after the purchase to reassure themselves that they made a good decision, thus reducing cognitive dissonance.

Question 6

In ________, consumers typically seek only a few information sources about several sellers and their brands, and they may identify and evaluate a moderate number of attributes for each brand that eventually will comprise the consideration set.
A) limited problem solving
B) extended problem solving
C) short-term problem solving
D) routine problem solving
E) relational problem solving

Accepted Answer

In limited problem solving, consumers engage in a moderate search for information and evaluate only a few attributes before making a purchase decision. This fits the description given in the question, where consumers seek only a few information sources about several sellers and their brands, and identify and evaluate a moderate number of attributes for each brand that ultimately form the consideration set.

Question 7

The personal, social, and economic significance of the purchase to the consumer, which is known as the level of ________, may cause him or her to skip or minimize one or more stages in the purchase decision process.
A) aspiration
B) cognitive dissonance
C) motivation
D) situational influences
E) involvement

Accepted Answer

The level of involvement refers to the personal, social, and economic significance of the purchase to the consumer. When the level of involvement is high, the consumer may skip or minimize some stages in the purchase decision process, such as information search and evaluation, and move directly to purchase.

Question 8

Lexi wants to find the perfect gift for her older sister's college graduation. She started looking for the gift last month and expects to spend another couple of weeks to find a gift her sister will use and like. Lexi is engaging in
A) routine problem solving.
B) limited problem solving.
C) extended problem solving.
D) problem recognition.
E) integrated problem solving.

Accepted Answer

Lexi has been actively searching for a gift for her sister for over a month and plans to continue her search for a few more weeks. This indicates that she is engaging in extended problem solving, which involves a high level of effort and time investment in finding a solution to a problem.

Question 9

In terms of consumer behavior, involvement refers to
A) the external influences that affect a consumer's purchase.
B) the personal, social, and economic significance of the purchase to the consumer.
C) the level of difficulty involved in making a purchase.
D) the total number of people involved in the actual exchange process.
E) the time, energy, and personal investment that will be required to use a product.

Accepted Answer

Involvement in consumer behavior refers to the personal, social, and economic significance of a purchase to the consumer. It is the level of importance or relevance a consumer places on a product or service, and it can influence their decision-making process regarding the purchase.

Question 10

You have just purchased an Amazon Fire HD 10 tablet device. After you get home from the store, you brood about whether your choice was right or whether you should have bought a Samsung Galaxy Tab S3 when you see an ad for it on TV. This is most likely an example of
A) indecisiveness.
B) cognitive dissonance.
C) postpurchase stress.
D) market anxiety.
E) extended problem solving.

Accepted Answer

Cognitive dissonance refers to the mental discomfort experienced by a person who holds two or more contradictory beliefs, values, or ideas, especially after making a decision. In this case, the discomfort arises from questioning the decision to purchase the Amazon Fire HD 10 instead of the Samsung Galaxy Tab S3.

Question 11

Which of the following products and services is an example of a low-involvement purchase?
A) knee surgery
B) a Trek bicycle
C) membership into a local country club
D) a vacation to Italy
E) Bounty paper towels

Accepted Answer

Bounty paper towels are a common household item that is likely purchased without much thought or consideration. It is a low-involvement purchase. The other options involve more significant financial investment and/or potential risk, and therefore require more involvement and consideration before purchase.

Question 12

Dina manages a three-story apartment building near campus. When a tenant recently moved out, she changed the locks and had another set of keys made at Home Depot, as she does every time a tenant moves. This is an example of
A) limited problem solving.
B) extended problem solving.
C) situational problem solving.
D) routine problem solving.
E) integrated problem solving.

Accepted Answer

This is an example of routine problem solving since it is a normal and routine task that Dina performs every time a tenant moves out.

Question 13

Rackspace U.S. Inc. is a web hosting company. If you want to have a website, you can buy Internet space as well as technical support and design services from the company. When its ad tells you that its users consider Rackspace "the risk-free host because it offers dedicated and helpful support any time day or night," you know that Rackspace is most likely trying to do which of the following?
A) Identify its core values.
B) Reduce new buyers' cognitive dissonance.
C) Simplify new buyers' evaluative criteria.
D) Produce a consideration set.
E) Evoke problem recognition.

Accepted Answer

Rackspace is trying to reduce new buyers' cognitive dissonance by emphasizing its dedicated and helpful support, which reassures potential customers about their decision to choose Rackspace as a hosting provider.

Question 14

Cognitive dissonance refers to
A) feelings of guilt for purchasing a product or service that was not consistent with a consumer's moral or ethical beliefs.
B) feelings of discomfort associated with purchasing something purely for the sake of prestige.
C) the feeling of postpurchase psychological tension or anxiety consumers may experience when faced with two or more highly attractive alternatives.
D) feelings of discontent after a purchase has been made when the product fails to perform up to expectations.
E) feelings of discontent before a purchase has been made when the customer finds out that he or she paid more for the product than necessary.

Accepted Answer

Cognitive dissonance refers to the psychological tension or anxiety consumers may experience after making a purchase and being faced with two or more highly attractive alternatives. This can cause them to second-guess their decision and feel a sense of regret or dissatisfaction.

Question 15

Which problem solving variation would typically be used for blenders, a restaurant for lunch, or professional ball game tickets?
A) routine response behavior
B) extended problem solving
C) simulated selection
D) integrated problem solving
E) limited problem solving

Accepted Answer

Limited problem solving would typically be used for these types of products/services as they are low involvement purchases and do not require extensive research or evaluation. Customers usually have a general idea of what they want and make a relatively quick decision based on factors such as price, convenience, and availability.

Question 16

Which problem solving variation would normally be used to purchase items such as crackers or laundry detergent?
A) limited problem solving
B) extended problem solving
C) routine problem solving
D) situational problem solving
E) integrated problem solving

Accepted Answer

Routine problem solving is used for low-involvement and frequently purchased goods, such as crackers or laundry detergent. It involves minimal information search and decision-making effort.

Question 17

Which problem solving variation would likely be used for winter coats, sheets, movie tickets, or pressure cookers?
A) routine response behavior
B) limited problem solving
C) extended problem solving
D) simulated selection
E) integrated problem solving

Accepted Answer

The answer of Which problem solving variation would likely be...

Question 18

Stephan was excited about his newly purchased laptop. It had all the features he wanted and was really fast with a great display for his gaming. In addition, the $1,200 price tag was reasonable. The same day he took it out of the box, he saw an online special for a similar computer, on sale for only $1,000. Suddenly he began to doubt his purchase decision and worried that maybe he hadn't gotten such a good deal. Stephan was most likely experiencing
A) limited problem solving.
B) cognitive dissonance.
C) selective discord.
D) product conflict.
E) product uncertainty.

Accepted Answer

Stephan is experiencing cognitive dissonance, which is the discomfort or tension that arises from holding two conflicting beliefs or ideas. In this case, he believed he made a good purchase decision, but the new information about a lower price for a similar product is causing him to doubt his decision.

Question 19

NetJets is a company that offers one-sixteenth or more ownership in a jet plane for a price beginning at $325,000. It gives purchasers privacy, convenience, and flexibility as well as saves them time since the plane is available within four hours unless it's booked by one of the other shareholders. This is most likely an example of
A) a medium-involvement purchase that involves limited problem solving.
B) a high-involvement purchase that involves routine problem solving.
C) a high-involvement purchase that involves extended problem solving.
D) a low-involvement purchase that involves limited problem solving.
E) a low-involvement purchase that involves extended problem solving.

Accepted Answer

This is a high-involvement purchase as it involves a significant amount of money and a long-term commitment to a luxury item. It also requires extended problem solving as the customer needs to consider factors such as frequency of use, scheduling, and maintenance costs, among others.

Question 20

Consumers spend little time and effort evaluating alternatives in the purchase of flour and soap. The consumer purchase decision process for such staples involves ________, which is virtually a habit and typifies low-involvement decision making.
A) limited problem solving
B) extended problem solving
C) situational problem solving
D) rational problem solving
E) routine problem solving

Accepted Answer

The statement "which is virtually a habit and typifies low-involvement decision making" suggests that the consumer purchase decision process for staples like flour and soap involves routine problem solving, where the consumer does not spend much time or effort evaluating alternatives and simply goes for what they usually buy. Therefore, the best choice is E, routine problem solving.

Quiz 4: Understanding Consumer Behavior

High-involvement purchases typically have which of the following characteristics?

For high-involvement purchases, consumers typically do all of the following except which?

How would consumers who purchased a new and innovative Nike LeBron 15 basketball shoe for $185 try to reduce any cognitive dissonance they feel?

In ________, consumers typically seek only a few information sources about several sellers and their brands, and they may identify and evaluate a moderate number of attributes for each brand that eventually will comprise the consideration set.

The personal, social, and economic significance of the purchase to the consumer, which is known as the level of ________, may cause him or her to skip or minimize one or more stages in the purchase decision process.

Lexi wants to find the perfect gift for her older sister's college graduation. She started looking for the gift last month and expects to spend another couple of weeks to find a gift her sister will use and like. Lexi is engaging in

In terms of consumer behavior, involvement refers to

You have just purchased an Amazon Fire HD 10 tablet device. After you get home from the store, you brood about whether your choice was right or whether you should have bought a Samsung Galaxy Tab S3 when you see an ad for it on TV. This is most likely an example of

Which of the following products and services is an example of a low-involvement purchase?

Dina manages a three-story apartment building near campus. When a tenant recently moved out, she changed the locks and had another set of keys made at Home Depot, as she does every time a tenant moves. This is an example of

Cognitive dissonance refers to

Which problem solving variation would typically be used for blenders, a restaurant for lunch, or professional ball game tickets?

Which problem solving variation would normally be used to purchase items such as crackers or laundry detergent?

Which problem solving variation would likely be used for winter coats, sheets, movie tickets, or pressure cookers?

Consumers spend little time and effort evaluating alternatives in the purchase of flour and soap. The consumer purchase decision process for such staples involves ________, which is virtually a habit and typifies low-involvement decision making.