Question 1

A retail outlet that focuses on one type of product at very competitive or discount prices and often dominates the market is referred to as a

Accepted Answer

A category killer is a retail outlet that specializes in one product category and offers a vast selection of merchandise within that category. They are known for competitive pricing and often dominate the market within that category.

Question 2

Victoria's Secret, a nationwide chain, carries great depth in women's lingerie, and almost no other products. Victoria's Secret is an example of

Accepted Answer

Victoria's Secret carries almost exclusively lingerie products, making it a single-line store.

Question 3

All of the following are forms of nonstore retailing except which?

Accepted Answer

Factory outlets are a form of store retailing, where goods are sold directly to customers at a discount. The other options are all forms of nonstore retailing. Direct selling involves selling products through personal contact and demonstrations, television home shopping involves presenting and selling products via television broadcast, online retailing is selling products through a website or mobile application, and telemarketing involves selling products over the phone.

Question 4

Stores like Dillard's, Macy's, and Neiman Marcus carry a wide range of different types of products but not an extensive number of items within each type. These retailers are known as

Accepted Answer

The answer of Stores like Dillard's, Macy's, and Neiman Marcus...

Question 5

Offering several unrelated product lines in a single store is referred to as

Accepted Answer

Scrambled merchandising refers to a retail strategy where a store carries diverse product lines that are not related to one another. It is different from a specialty outlet, which focuses on a particular product category, and a department store, which has distinct departments for related products. Intertype competition and multiple distribution are not related to this concept.

Question 6

Dick's Sporting Goods store is most likely classified as which retail variation based on its considerable assortment (depth) of a related line of items?

Accepted Answer

Dick's Sporting Goods is classified as a limited-line store because it offers a considerable assortment of a related line of items, focusing on sporting goods and related products.

Question 7

Staples is a specialty discount retailer that focuses on one type of product-office supplies. Staples is an example of a

Accepted Answer

Staples is a category killer because it specializes in one particular product category, which is office supplies, and it dominates the market in that category.

Question 8

Stores that carry a considerable assortment (depth) of a related line of items are referred to as

Accepted Answer

The answer of Stores that carry a considerable assortment (depth)...

Question 9

A drugstore that carries food, cosmetics, magazines, paper products, toys, small hardware items, and pharmaceuticals is an example of a retailer using

Accepted Answer

Scrambled merchandising refers to a retailer offering a wide variety of unrelated product lines, such as food, cosmetics, and toys, which is what the drugstore is doing.

Question 10

Limited- and single-line stores are often referred to as

Accepted Answer

Limited- and single-line stores specialize in specific product categories or even specific brands, making them specialty outlets.

Question 11

Nike offers shoes for men, women, and children in many sizes and widths. It offers running, cross training, walking, golf, and other types of shoes. This is an example of the ________ that Nike offers to its customers through its own stores or other retailers such as Foot Locker.

Accepted Answer

The answer of Nike offers shoes for men, women, and...

Question 12

Your local Target retailer carries a variety of different items. You can find everything ranging from socks and electronics to baby items and groceries. This is an example of the ________ carried by Target.

Accepted Answer

Breadth of product line refers to the number of different product lines a company carries. In this case, Target carries a wide range of products, indicating a broad breadth of product line.

Question 13

Sally Beauty Supply sells products for hair, skin, and nail care as well as cosmetics. It is most likely classified as which retail variation based on the considerable assortment of beauty and personal care products in carries?

Accepted Answer

Sally Beauty Supply is most likely classified as a limited-line retailer because it specializes in a specific category of products, namely beauty and personal care, offering a wide assortment within that category.

Question 14

Retailing that occurs outside a retail outlet, such as through direct marketing, direct selling, and automatic vending, is referred to as

Accepted Answer

Nonstore retailing refers to the selling of goods and services outside of a traditional brick-and-mortar retail store, such as through direct marketing, direct selling, and automatic vending. Limited-line retailing refers to a retail store that specializes in a specific type of product or service, scrambled merchandising refers to a retail store that carries a wide variety of unrelated products, and a hypermarket is a large retail store that combines a supermarket and a department store. Intertype competition refers to competition between different types of retail stores, such as between a supermarket and a convenience store.

Question 15

Stores that carry a broad product line, with limited depth, are referred to as

Accepted Answer

General merchandise stores carry a wide variety of product lines, but only offer limited depth within each line. These stores are also known as department stores, big-box stores, or convenience stores.

Question 16

Your local Hallmark retailer carries thousands of greeting cards. You can find cards for a twins birthday, student loans, from my cat to yours, and many other unique occasions. This is an example of the ________ that the Hallmark retailer carries.

Accepted Answer

The depth of product line refers to the variety of products offered within a particular category, such as the wide range of specific greeting cards for different occasions.

Question 17

Stores that carry tremendous depth in one primary line of merchandise are referred to as

Accepted Answer

Stores that carry tremendous depth in one primary line of merchandise are referred to as single-line stores.

Question 18

The variety of different items a store carries is referred to as the

Accepted Answer

The breadth of product line refers to the variety of different items a store carries, which makes C the best choice. The depth of product line refers to the number of different products within a particular category, while the width of product line refers to the number of product lines a store carries. The retailing mix refers to the various elements used to promote and sell products, such as pricing, advertising, and store layout. The length of product line is not a commonly used term in marketing.

Question 19

Mike's Camera is a retailer that carries a full line of professional and amateur cameras, develops and/or prints all types of film and digital photos, and even sells darkroom equipment. Mike's Camera is an example of

Accepted Answer

Mike's Camera is a specialty outlet because it focuses exclusively on cameras, photography equipment, and related services.

Question 20

Scrambled merchandising refers to

Accepted Answer

Scrambled merchandising refers to offering several unrelated product lines in a single store. This can create a diverse and interesting shopping experience for customers, but can also make it more difficult for them to locate specific items.

Quiz 13: Retailing and Wholesaling