Question 1

Wolfermans.com is a company that sells gourmet English muffins, specialty breads, and exquisite desserts in gift assortments. When you access its website, you discover 14 pictures that make lavish use of color. The Wolferman's website design conveys the core consumer benefits provided by the company's offerings through the use of
A) context.
B) commerce.
C) communication.
D) connection.
E) customization.

Accepted Answer

The answer of Wolfermans.com is a company that sells gourmet...

Question 2

In terms of the online customer experience, customization refers to
A) the consumer-initiated practice of generating content on a marketer's website that is custom-tailored to an individual's specific needs and preferences.
B) the website's ability to conduct sales transactions for products and services.
C) an interactive, Internet-enabled system that allows individual customers to design their own products and services.
D) a website's aesthetic appeal and functional look and feel, reflected in site layout and visual design.
E) the ability of a website to modify itself to, or be modified by, each individual user.

Accepted Answer

The answer of In terms of the online customer experience,...

Question 3

________ is the design element that encompasses all digital information on a website, including the presentation form: text, video, audio, and graphics.
A) customization.
B) content.
C) context.
D) connection.
E) conductivity.

Accepted Answer

Content refers to all the digital information on a website, including text, video, audio, and graphics, and how it is presented.

Question 4

Websites that allow moving items around to reflect a consumer's priorities or selecting topics of interest to them, such as My eBay and My Amazon, have ________ as a prominent design element.
A) context
B) customization
C) content
D) communication
E) connection

Accepted Answer

These websites use customization as a prominent design element, allowing users to personalize their experience by selecting topics of interest or arranging items according to their preferences.

Question 5

TheKnot.com, a website for locating everything needed for a wedding, contains several links to other websites that an engaged couple might need, including a travel agency, a linen store, a wedding gown retailer, and several other links. TheKnot.com is an example of a website that incorporates the ________ design element.
A) convenience
B) connection
C) control
D) community
E) communication

Accepted Answer

In terms of the online customer experience,connection is defined as the degree to which the website is linked to other websites.

Question 6

Some websites enable a user to talk directly with a customer representative using an online chat feature while shopping on the site. This is an example of the ________ website design element.
A) convenience
B) connection
C) control
D) community
E) communication

Accepted Answer

The answer of Some websites enable a user to talk...

Question 7

In terms of the online customer experience, connection is defined as the
A) network of linkages between a company's website and other sites.
B) text, video, audio, and graphics that the website contains that appeal directly to the consumer.
C) website's capabilities to enable commercial transactions through credit, debit, or transfer payments (PayPal, etc.).
D) speed and ease with which a customer can move between pages on a website.
E) website's ability to tailor itself to different users or to allow users to personalize the site.

Accepted Answer

The answer of In terms of the online customer experience,...

Question 8

The ________ website design element can be provided by chatbots, which mimic human conversation using artificial intelligence.
A) convenience
B) connection
C) control
D) community
E) communication

Accepted Answer

Chatbots provide the communication element by engaging in conversations with users, simulating human interaction through AI.

Question 9

Users of NYTimes.com can peruse the book review section and click on a link to Barnes & Noble to order a book that was reviewed or browse related titles. NYTimes.com effectively uses the ________ website design element.
A) convenience
B) control
C) connection
D) community
E) communication

Accepted Answer

The answer of Users of NYTimes.com can peruse the book...

Question 10

The ability of a website to modify itself to, or be modified by, each individual user is referred to as
A) connection.
B) communication.
C) site actualization.
D) customization.
E) customerization.

Accepted Answer

The term that describes this ability is customization.

Question 11

The text, video, audio, and graphics that are found on a website are referred to as
A) content.
B) context.
C) creativity.
D) communication.
E) connection.

Accepted Answer

The term "content" refers to the text, video, audio, and graphics that are found on a website. It is the main reason why people visit websites, and it is what keeps them engaged and interested. Context refers to the situation or circumstances in which something occurs, creativity refers to the ability to come up with new ideas, communication refers to the exchange of information, and connection refers to the relationship between people or things. While all of these concepts are important to websites and online communication, content is the most appropriate choice for this question.

Question 12

Beauty product websites are traditionally designed to be more ________ oriented than travel websites.
A) content
B) functionally
C) aesthetically
D) text
E) picture

Accepted Answer

Beauty product websites prioritize aesthetics as their primary focus in order to appeal to consumers who are looking for visually pleasing and attractive products. Travel websites, on the other hand, prioritize functionality and ease of use since their consumers are looking for easy access to information and booking functions.

Question 13

In terms of design elements for websites, ________ relevance and presentation along with context dimensions combine to engage a website visitor and provide a platform for the five other design elements.
A) content
B) customization.
C) commerce.
D) connection.
E) conductivity.

Accepted Answer

Content is the most important design element for websites. It is what users come to your site for, and it is what will keep them coming back. Content should be relevant to your target audience, well-written, and easy to read. It should also be presented in a visually appealing way that makes it easy for users to find what they are looking for.

Question 14

In terms of the online customer experience, community refers to
A) an information system where anyone can post content depending upon his or her level of self-disclosure.
B) websites that allow people to congregate in online chat rooms to exchange views on topics of common interest.
C) a social network of individuals who interact through specific media, potentially crossing geographical and political boundaries, in order to pursue mutual interests or goals.
D) user-to-user communications hosted by a company to enhance customer experience and build favorable buyer-seller relationships.
E) a customer's network of family, friends, acquaintances, and coworkers with whom he or she communicates on regular basis.

Accepted Answer

The answer of In terms of the online customer experience,...

Question 15

Links that are embedded in the website, appear as highlighted words, a picture, or graphic, and allow a user to effortlessly visit other sites with a mouse click comprise a website's ________ design element.
A) context
B) customization
C) content
D) communication
E) connection

Accepted Answer

The element described is the website's ability to provide hyperlinks or connections to other sites.

Question 16

A virtual ________ is a social network of individuals who interact through user-to-user communications hosted by a company to enhance customer experience and build a favorable buyer-seller relationship.
A) village
B) community
C) district
D) area
E) population

Accepted Answer

The term "community" best fits the context of a social network of individuals who interact through user-to-user communications hosted by a company to enhance customer experience and build a favorable buyer-seller relationship. The other options do not fully convey the sense of an interconnected group of people interacting and communicating with one another.

Question 17

A visitor to WWE.com will find frequently updated information on WWE wrestlers, matches, and licensed merchandise as well as links to the W Network and to the WWE Facebook, Twitter, and YouTube sites. The WWE.com website uses ________, a website design element that influences customer experience.
A) context
B) communication
C) commerce
D) connection
E) content

Accepted Answer

The answer of A visitor to WWE.com will find frequently...

Question 18

In terms of the online customer experience, communication refers to
A) the process of conveying an online presence to others that requires an organization, a website, an online consumer, and the processes of a shopping cart, online payment, and order fulfillment.
B) the speed and ease with which a customer can move between pages on a website.
C) a website's ability to tailor itself to different users or to allow users to personalize the website.
D) the dialogue that unfolds between the website and its users.
E) the links from a company's website to a customer's email, Facebook, or Twitter account.

Accepted Answer

Communication in the online customer experience refers to the dialogue or interaction that happens between the website and its users. This can include things like chatbots, customer support messaging, product reviews, and feedback options. The goal is to create a seamless and personalized experience for the customer.

Question 19

In terms of the online customer experience, content refers to
A) a website's capabilities to enable commercial transactions.
B) all the digital information on a website-text, video, audio, and graphics.
C) the multiple ways the website enables user-to-user communication.
D) the dialogue that unfolds between the website and its users.
E) the information consumers provide to the firm through its website.

Accepted Answer

Content refers to all the digital information on a website, including text, video, audio, and graphics. It encompasses all the information that is available for the user to consume on the site. It is an essential element of the online customer experience as it plays a crucial role in attracting and engaging customers, providing information about products and services, and building brand identity.

Question 20

In terms of the online customer experience, ________ is defined as the dialogue that unfolds between the website and its users.
A) context
B) communication
C) commerce
D) connection
E) community

Accepted Answer

The dialogue between the website and its users is classified as communication.

Quiz 14: Implementing Interactive and Multichannel Marketing

In terms of the online customer experience, customization refers to

________ is the design element that encompasses all digital information on a website, including the presentation form: text, video, audio, and graphics.

Websites that allow moving items around to reflect a consumer's priorities or selecting topics of interest to them, such as My eBay and My Amazon, have ________ as a prominent design element.

Some websites enable a user to talk directly with a customer representative using an online chat feature while shopping on the site. This is an example of the ________ website design element.

In terms of the online customer experience, connection is defined as the

The ________ website design element can be provided by chatbots, which mimic human conversation using artificial intelligence.

Users of NYTimes.com can peruse the book review section and click on a link to Barnes & Noble to order a book that was reviewed or browse related titles. NYTimes.com effectively uses the ________ website design element.

The ability of a website to modify itself to, or be modified by, each individual user is referred to as

The text, video, audio, and graphics that are found on a website are referred to as

Beauty product websites are traditionally designed to be more ________ oriented than travel websites.

In terms of design elements for websites, ________ relevance and presentation along with context dimensions combine to engage a website visitor and provide a platform for the five other design elements.

In terms of the online customer experience, community refers to

Links that are embedded in the website, appear as highlighted words, a picture, or graphic, and allow a user to effortlessly visit other sites with a mouse click comprise a website's ________ design element.

A virtual ________ is a social network of individuals who interact through user-to-user communications hosted by a company to enhance customer experience and build a favorable buyer-seller relationship.

A visitor to WWE.com will find frequently updated information on WWE wrestlers, matches, and licensed merchandise as well as links to the W Network and to the WWE Facebook, Twitter, and YouTube sites. The WWE.com website uses ________, a website design element that influences customer experience.

In terms of the online customer experience, communication refers to

In terms of the online customer experience, content refers to

In terms of the online customer experience, ________ is defined as the dialogue that unfolds between the website and its users.